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Live, hands-on training from industry-leading experts.
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Expert Instructors

Enjoy one-on-one instruction and mentorship from industry-leading experts.

Hands-on Training

Bring your business ideas and challenges with you into the classroom.

Real Career Outcomes

Graduate with in-demand skills and a real-world project or business plan.

Course Overview

Learn how to build and accelerate the growth of your online business from the ground up using SEO (Search Engine Optimization) to attract customers. In this masterclass, you’ll receive 360-degree training in critical aspects of SEO, from understanding how search engines work, to how to conduct keyword research, create an effective content marketing plan, and optimize websites for maximum search visibility.

What You'll Learn

Learn how search engine algorithms work and how to create a plan that gets your website on the first page of the search results. In this session, you will learn how to:
  • Conduct keyword research
  • Develop a revenue-generating keyword strategy
  • Leverage SEM and SEO in your growth activities
  • Use leading software tools for research and performance tracking
  • Size markets and evaluate the potential of product or service opportunities
Creating original content people want is critical to SEO success -- but so is possessing the technical skills needed to plan, design and develop websites that are competitive in search engine results. In this session, you will learn how to:                      
  • Structure websites to efficiently scale page creation and fuel growth
  • Optimize webpages to ensure they’re visible to search engines
  • Leverage factors like site performance and UX design principles
  • Conduct competitor research and analysis
  • Create a content strategy based on keyword and customer research
Building on a well-calibrated content strategy and SEO-optimized website design, this unit focuses on helping you scale your project’s growth. You will learn how to:
  • Develop a content marketing plan that converts users into customers
  • Generate a high volume of relevant content and product ideas
  • Scale content creation through proven content marketing processes
  • Build links through digital PR, affiliate channels, partnerships and more
  • Track and report key performance metrics using tools like Google Analytics
Search algorithms are constantly changing. To remain visible in search results, organizations need to monitor and stay ahead of emerging trends. In this session, you will learn how to:
  • Perform a site audit and assess the technical health of your website(s)
  • Take advantage of featured positions and FAQs that appear in search results
  • Update or repurpose old content to stay ahead of the competition
  • Work with developers on new product ideas and critical site errors
  • Anticipate and implement changes related to algorithm updates
It’s time to integrate everything you’ve learned into a cohesive launch plan. Instructors will work with you to close potential learning gaps and share insights, resources and expertise needed to make your product and marketing goals a reality. In this final session, you will:
  • Work 1:1 with an industry expert on a business problem or technical challenge
  • Identify and address potential gaps in your learning
  • Map out a growth plan and metrics for measuring project success
  • Discuss business models, market opportunities and hiring needs, if applicable
  • Explore opportunities for further career growth and education

Your Instructor

Robert Furtado
Robert Furtado CEO, CourseCompare
The SEO Masterclass is taught by Founder, Robert Furtado. Robert has advised more than 50 startups and leading global brands on how to grow and engage audiences at scale. At CourseCompare, he and his team have helped more than a million people worldwide pursue in-demand skills and launch new careers. Robert is a former marketing agency executive, instructor at the Humber School of Media Studies, and Mentor at the Founder Institute, the world’s largest pre-seed startup accelerator. His writing and commentary about higher education, technology and careers has appeared in Global News, the Toronto Star, Strategy Magazine, MoneySense, University Affairs, BetaKit, The Logic, and The National Observer.


Lexi Miles Corrin CEO, Waxon
I worked with Rob while re-building / launching our website. When we first met, I had little to no knowledge of how to implement changes within our site that would improve customer conversion, reduce our bounce rate, and improve our SEO ranking. I walked away with the tools to not only improve our ranking but a much more complete understanding of how to monitor our performance and make changes that produce positive results.
Erin Bury CEO, Willful
Rob's SEO expertise is unparalleled, and he helps even a newbie understand the principles of SEO without feeling overwhelmed. He helps you understand the difference between on-page and off-page SEO; how to analyze keywords and make a keyword strategy; how to leverage content and landing pages to drive results; and ultimately helps you create a blueprint for your business. After implementing Rob's strategy and education, we were able to rank #1 for our top keywords within months - which never would have happened had we not learned from him. Highly recommend for any business owner who relies on search traffic to drive sales.
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Payment Options

3-Month Plan $865month Total: $2,595
One-time Payment $2,450 Total: $2,450

Upcoming Sessions

Live Online Jan 20 - Feb 17 Thursdays
Tuition $2,450 Scholarships available
Live Online April 14 - May 12 Thursdays
Tuition $2,450 Scholarships available