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Next Cohort: Jun 15-Jul 27
Brainstation’s Social Media Marketing Certificate Course is designed to introduce key social media concepts, tools, and best practices. Taught by industry-leading professionals, the course uses a project-based learning model that mimics what Social Media Marketers experience in the field. Students will gain hands-on experience building measurable, end-to-end social campaigns, and working with social media management platforms including Business Manager for Instagram and Facebook, and LinkedIn Campaign Manager.
What You’ll Learn
- Developing a Strategy: Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you’ll select your platforms and develop an understanding of what success looks like.
- Creating Campaigns: You’ll dive deep into ad platforms (such as Business Manager for Instagram and Facebook) to create your campaign, including selecting ad units, writing dynamic copy, and setting targets to minimize spend and maximize results.
- Optimizing Performance: Take a data-driven approach to social media, by learning to analyze data and adjust your campaign’s copy, spend and targeting to ensure success.
Ready to get started?
Next Cohort: Jun 15-Jul 27
Student Reviews (209)
Great PM course
AishwaryaApril 7, 2022
Product Management Online
Had a great time learning the core concepts for Product Management from Siddharth and Giuliano!! They broke down an incredible amount of information into well-organized lessons with real life examples, in-class group activities and two group presentati...
Had a great time learning the core concepts for Product Management from Siddharth and Giuliano!! They broke down an incredible amount of information into well-organized lessons with real life examples, in-class group activities and two group presentations. Working in groups helped add more perspective to the concepts and the feedback we received from the instructors was very valuable. This was an online course but the class structure enabled lots of interaction.
Thayana NowakApril 7, 2022
Digital Marketing Diploma
I attended BrainStation's digital marketing diploma program when COVID was raging and it was hard to stay focused. My incredible instructor Larissa Hildebrandt and classmates helped put me at ease. The marketing program is fast, in-depth and really han...
I attended BrainStation's digital marketing diploma program when COVID was raging and it was hard to stay focused. My incredible instructor Larissa Hildebrandt and classmates helped put me at ease. The marketing program is fast, in-depth and really hands-on. I was able to build a digital marketing strategy the company I work for while studying. My classmates pushed me and helped me understand marketing in ways I had not considered before. Like other people have said here, the community is amazing and will motivate you like never before!
Do you offer financing for tuition?
Yes we do! We offer different payment options based on the course to make our education as accessible as possible.
Are computers provided?
BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.
Can I just learn on my own?
Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!
Who are my teachers?
All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.