Public Relations

The digital revolution and social media have dramatically impacted the public relations (PR) industry. To reflect this change and fulfill employers’ needs, the certificate curriculum has been fully redeveloped. The required courses have been revised with the most up-to-date content, including influencer relations, SEO, and analytics.

You will learn directly from practicing senior PR practitioners and benefit from their professional experience in PR strategy, working with and influencing executives, effective writing and speaking techniques, and much more.

This certificate is mostly asynchronous, so you can go at your own pace and continue to work while you learn. There are also synchronous options available so you can connect one-on-one with an instructor and fellow learners.

What You’ll Learn

• Apply strategic PR management concepts and principles in a number of organizational settings.
• Establish and build relationships with senior management and other program sponsors.
• Research and evaluate PR programs.
• Critically analyze PR issues.
• Design, implement, and manage internal and external PR programs.
• Write for a wide range of internal and external audiences.
• Make effective public and business presentations.
• Manage an organization’s relations with a wide variety of stakeholder groups.