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Next Cohort: Jan 22-Apr 1
General Assembly is accepting applications only from Canada, the United States, the United Kingdom, France, and Australia.
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. Gain essential fluency to succeed as a marketer in the digital age. Growth-minded professionals and entrepreneurs can leverage versatile skills to execute digital marketing campaigns, win customers, and collaborate with agencies.
This digital marketing course is designed for students with a range of professional experiences — including beginners. Its curriculum takes a deep dive into the essential channels and tactics behind effective campaigns. Get hands-on experience with social media, search strategy, conversion optimization, Google Analytics, and more.
Concentrate on the most important tools for executing digital marketing strategies on the job. GA’s digital marketing advisory board curates the best practices and innovative teaching approaches of their entire expert network to meet evolving employer demands. Its work ensures that students graduate ready to tackle the challenges they’ll face in the field.
You’ll get a head start with self-paced prep lessons. Once you enroll, General Assembly will assign you a brief onboarding task to introduce the digital marketing landscape, objective-first marketing, and the conversion funnel. Then, throughout the course, you’ll complete a series of online preparatory lessons before each session to get up to speed with the in-class topic and make the most of peer collaboration time.
With General Assembly you get individualized instructor support with guidance, feedback, and more from experts who are dedicated to supporting your learning and career goals. Instructors are on hand in class and during office hours to offer real-time support and help you turn ideas into action.
Graduate with a polished capstone project, applying digital marketing techniques to identify and overcome a real-world growth challenge. Craft an end-to-end, multichannel campaign and deliver a compelling presentation to share your insights.
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Next Cohort: Jan 22-Apr 1
Student Reviews (22)
I did the Software Engineering Immersive bootcamp with General Assembly. I highly recommend GA. My instructor - Aidan Bell and TA - Martin Nicola were both amazing. So was my career coach - Zoe McGhie. Totally worth the money I spent on doing this boot...
I did the Software Engineering Immersive bootcamp with General Assembly. I highly recommend GA. My instructor - Aidan Bell and TA - Martin Nicola were both amazing. So was my career coach - Zoe McGhie. Totally worth the money I spent on doing this bootcamp.
I loved the fact that my cohort was small (10-ish students). It allowed me to bond with my cohort mates and the instructors were also able to help all of us out without feeling the pressure of having too many students. I also really liked how the content was organized and the way the classes were conducted. Enjoyed working through the labs and assessments.
Ended the bootcamp with a good foundational understanding of JS development.
Definitely a lot of work though. The immersive will require you to sit at your laptop and code for 10 - 12 hours a day. You could get away with less but it will directly relate to how well you perform and the projects you put out.
My career coach was seriously the best. I was able to go to her with my rants, anxiety, and happy news. I always left a call with her with a little more confidence and feeling heard. I can imagine she adapted to the needs of the students assigned to her. Definitely not a cookie-cutter approach I have experienced before. This helped tremendously. Particularly for me, since I was a career switcher and switching to an entirely new industry. She helped me figure out my career story and make it more authentic and feel authentic to myself so I could perform better in interviews. Until you believe your own story, how are you supposed to convince the interviewer?
Not to take away from the immense amount of work I put in outside of the bootcamp and after the bootcamp finished. (particularly with networking - I attended 3-4 in-person networking events every week for months after my bootcamp finished and also worked on group projects/hackathons with people I met - who are now my friends).
All in all, highly recommend General Assembly!! It changed my life!
My experience at General Assembly was great! It taught me the fundamentals of software development and gave me the tools to build a great career in this industry. All the IAs are amazing at what they do and most importantly, they are patient teachers.<...
My experience at General Assembly was great! It taught me the fundamentals of software development and gave me the tools to build a great career in this industry. All the IAs are amazing at what they do and most importantly, they are patient teachers.
How do I secure my spot in a course?
To ensure all GA students get the individual attention and resources they need to succeed, course sizes are limited. After submitting their applications, students connect with an admissions rep, who determines whether or not the course is a fit for their experience and goals. Additionally, applicants for our full-time Immersives complete admissions assessments to ensure they are prepared for the rigor of the curriculum. Once you’ve been accepted and have put down your initial down payment, your spot in the course is secure. Request a course package to learn more.
Do you offer payment plan options?
We understand these courses are a significant financial investment, so we provide several options to ease tuition payment. After submitting a down payment to save your spot in the course, you can choose the installment plan that’s best for you. Additionally, we work with financing partners to offer low-cost loan options for eligible students. Another fun fact: More than 45% of our part-time students receive tuition reimbursement for their GA education via employer sponsorship.
I’m an absolute beginner with zero experience or knowledge in the subject matter you teach (e.g., web development, digital marketing). Are your courses still for me?
Many of our long-form courses are geared toward beginners and no prior knowledge of a subject is required. Additionally, these courses often feature pre-work assignments to get you up to speed with essential concepts and tools. Inevitably, our courses attract students with a wide variety of backgrounds and expertise, so we make sure to have instructional associates, office hours, and additional help available as needed to provide personalized feedback and support.
Besides the hours spent in class each week, how much time do I need to dedicate to a course outside of the classroom?
It varies by course and by person, but, as a part-time student, be prepared to work hard and dedicate several hours outside of the classroom each week to review course material and complete homework assignments. Our full-time Immersive students also devote additional time to portfolio projects, networking events with hiring partners, career services support, and more. Either way, our courses are designed to be rigorous and intensive, but, most of all, incredibly rewarding!
What if I really want to take a GA course but just can’t afford it?
Good news: You’ve got options. More than 45% of our part-time students receive tuition assistance from their employers. Ask your local Admissions rep for information to share with your manager about our courses and the benefits they can provide your company. We also work with financing partners to offer low-cost loan options for eligible students.
What is your cancellation and refund policy?
GA’s campuses are governed by location-specific regulatory standards that we must comply with regarding refunds. For this reason, our refund policy varies based on your location while taking a GA course. Request a course package to learn more.
What will the Remote Immersive experience be like?
General Assembly is accepting applications only from Canada, the United States, the United Kingdom, France, and Australia. We know it can be hard to focus while learning online. Given the number of real-life and online distractions that may keep you from your work, we’ve designed course activities that keep you engaged and in constant conversations with your fellow classmates, instructors, and instructional associates. Our lessons are broken up into micro-lectures, which introduce content in short spurts. You’ll then work individually, in pairs, or in groups to apply what you’ve learned. We also encourage students to interact independently so they can get to know one another better and build a sense of community.