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Next Cohort: Sep 6-Nov 10
Sep 6-Nov 10
Balance business viability, technical feasibility, and customer desire to lead products and features toward long-term success. Learn from a seasoned expert. Formalize your product management (PM) skill set to succeed across both startup and enterprise product organizations. Gain the confidence and credibility you need to lead cross-functional initiatives and bring physical and digital products to life.
This product management course is designed for students with a range of professional experiences — including beginners. Updated for 2020, its curriculum includes a renewed focus on Agile best practices, stakeholder management, and working with data. Take a deep dive into essential concepts and tools behind the end-to-end PM process, and get hands-on experience solving real problems for users.
Concentrate on the most important skills for navigating the product life cycle on the job, from planning and prioritization to validating assumptions and monitoring metrics. GA’s product management advisory board curates the best practices and innovative teaching approaches of our entire expert network to meet evolving employer demands. Its work ensures that students graduate ready to tackle the challenges they’ll face in the field as product managers.
You’ll get a head start with pre-course prep lessons. Once you enroll, General Assembly will equip you with online, self-paced preparatory lessons to set you up for success. Dive into essential concepts for product managers and gain a common vocabulary to start collaborating with classmates on day one.
With General Assembly you get individualized instructor support with guidance, feedback, and more from experts who are dedicated to supporting your learning and career goals. Instructors are on hand in class and during office hours to offer real-time support and help you turn ideas into action.
Graduate with a polished capstone project. Apply the end-to-end PM process to develop a product or feature that’s aligned to both customer needs and business goals. Compile documentation and deliver a compelling stakeholder presentation to share your insights.
Prepare for your next steps with a series of optional and self-paced lessons in resume writing, interview preparation, job search strategies, and personal branding.
Ready to get started?
Next Cohort: Sep 6-Nov 10
Student Reviews (9)
This course covers EVERYTHING! Branding, strategy, SEO, email marketing, PPC, content marketing, analytics and so on. It's a lot to cover in 10 weeks but it is taught in a way that lets you work on passion projects or actual work (I was about to launch...
This course covers EVERYTHING! Branding, strategy, SEO, email marketing, PPC, content marketing, analytics and so on. It's a lot to cover in 10 weeks but it is taught in a way that lets you work on passion projects or actual work (I was about to launch a startup) in the classroom. This has been a major asset for me and helped me build my first landing page and drive traffic to convert sales. What more can I say than that?
Fast-paced course with exceptional instructors who are hired for their expertise and passion. They are in your court and want you to succeed! Same goes for the Teaching Assistants who are an important part of the teaching experience. My favourite part ...
Fast-paced course with exceptional instructors who are hired for their expertise and passion. They are in your court and want you to succeed! Same goes for the Teaching Assistants who are an important part of the teaching experience. My favourite part of the program is actually the Slack channel with all of the students. It's basically active all the time with fellow classmates trouble shooting and sharing opportunities and ideas. The workload isn't crazy once you get into the second-third week, but was overwhelming at first. Highly recommend this life-changing learning experience!
How do I secure my spot in a course?
To ensure all GA students get the individual attention and resources they need to succeed, course sizes are limited. After submitting their applications, students connect with an admissions rep, who determines whether or not the course is a fit for their experience and goals. Additionally, applicants for our full-time Immersives complete admissions assessments to ensure they are prepared for the rigor of the curriculum. Once you’ve been accepted and have put down your initial down payment, your spot in the course is secure. Request a course package to learn more.
Do you offer payment plan options?
We understand these courses are a significant financial investment, so we provide several options to ease tuition payment. After submitting a down payment to save your spot in the course, you can choose the installment plan that’s best for you. Additionally, we work with financing partners to offer low-cost loan options for eligible students. Another fun fact: More than 45% of our part-time students receive tuition reimbursement for their GA education via employer sponsorship.
I’m an absolute beginner with zero experience or knowledge in the subject matter you teach (e.g., web development, digital marketing). Are your courses still for me?
Many of our long-form courses are geared toward beginners and no prior knowledge of a subject is required. Additionally, these courses often feature pre-work assignments to get you up to speed with essential concepts and tools. Inevitably, our courses attract students with a wide variety of backgrounds and expertise, so we make sure to have instructional associates, office hours, and additional help available as needed to provide personalized feedback and support.
Besides the hours spent in class each week, how much time do I need to dedicate to a course outside of the classroom?
It varies by course and by person, but, as a part-time student, be prepared to work hard and dedicate several hours outside of the classroom each week to review course material and complete homework assignments. Our full-time Immersive students also devote additional time to portfolio projects, networking events with hiring partners, career services support, and more. Either way, our courses are designed to be rigorous and intensive, but, most of all, incredibly rewarding!
What if I really want to take a GA course but just can’t afford it?
Good news: You’ve got options. More than 45% of our part-time students receive tuition assistance from their employers. Ask your local Admissions rep for information to share with your manager about our courses and the benefits they can provide your company. We also work with financing partners to offer low-cost loan options for eligible students.
What is your cancellation and refund policy?
GA’s campuses are governed by location-specific regulatory standards that we must comply with regarding refunds. For this reason, our refund policy varies based on your location while taking a GA course. Request a course package to learn more.
What will the Remote Immersive experience be like?
We know it can be hard to focus while learning online. Given the number of real-life and online distractions that may keep you from your work, we’ve designed course activities that keep you engaged and in constant conversations with your fellow classmates, instructors, and instructional associates. Our lessons are broken up into micro-lectures, which introduce content in short spurts. You’ll then work individually, in pairs, or in groups to apply what you’ve learned. We also encourage students to interact independently so they can get to know one another better and build a sense of community.