Customer Psychology

Get crystal clear about your ideal customer and unlock the leanest ways to convert them. And no, we don’t mean with a user persona for moms with 2.5 kids. Learn how to get into the heads of your most valuable customers so when they see your ads, read your landing pages and subscribe to your emails they’ll think “hey, they’re talking just to me,” and convert. This course comes with access to the Growclass community and a year long calendar of live workshops and editing sessions.

What You’ll Learn

• Customer Focus: A customer-focused growth strategy is a powerful growth strategy. Learn why customer happiness is a key channel for growth, what customer integration is and how you can employ it in your business.
• Customer Interviews: We’re going to talk to some strangers. Talking to your customers or prospective customers is the best way to discover new growth opportunities, how to position your offering, and which channels to focus your efforts on.
• Creating User Personas: Learn how to create your user persona—a fictionalized description of your ideal target customer based on the research and evidence you’ve collected from your interviews, and the data you’ve collected through your product.
• Creating a Day In The Life Map: Go through what a day in the life map is and why it’s important to your growth strategy. We’ll guide you step-by-step through creating this document and how to implement it into your growth strategy.

You’ll also get access to Growclass’ live members-only workshop and event calendar plus their moderated Slack community – where kind, ambitious professionals are waiting to cheer you on, lend some advice, and help you grow.

If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.