Developing and Presenting a Successful Business Case

How do you move your new projects and strategies forward? You have a great idea to capitalize on a new market opportunity, but it will require a commitment of key business resources in order to execute the plan. Companies today require key business decisions to be supported with rock-solid business case development. In this course, you will learn how to make a compelling rationale for your new strategic opportunities, in a clear and comprehensive manner, using a proven five-step model. Plus, learn effective report presentation techniques.

Writing a business case using this five-step model will save you time and can be used immediately to build a compelling proposal. Program/Opportunity Identification – learn to specify the gap between the actual and ideal – and how your ideas will achieve measurable improvement. Analysis of success drivers and impediments – learn the steps of systematically building a business case for your organization. Presenting strategical and tactical alternatives – identify and present key options at both a strategic and tactical level. This business-case writing training course includes comprehensive financial evaluation and recommendations – a complete process to compare the pros and cons of each idea, including financial, corporate and environmental goals. Finally, implementing a winning action plan – how to present and timeline your recommendations across four key functional areas: operations, marketing, finance and HR.

What You’ll Learn

• Present compelling business cases to management and stakeholders.
• Use financial information and market data in your decision-making processes.
• Prepare cost reduction and operational improvement proposals for your business.
• Learn about other successful business case development from diverse industries.
• Collaborate with other participants on an actual business case.
• Present and tell the story behind your winning business case.

This skills-intensive online workshop is ideal for business managers, directors and vice-presidents who regularly develop and present new proposals, budgets, business plans and recommendations. It will teach participants how to build successful cases and cut preparation time.