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Duration

14 weeks

Tuition

$303

 

Sep 6-Dec 19

Commitment

Part-Time

Delivery

Live Online

Year Founded

1967

Scholarships

no

The Search Engine Marketing course will teach students about the web structures that affect search engine ranking and the basics of search engine optimization. The course covers the basic concepts of On Page and Off Page optimization techniques, synthesizing online community engagement strategies, the fundamentals of web analytics, keyword and content optimization,  and setting up a SEM-PPC advertising campaign.

Students apply these tools, techniques, strategies and best practices to drive more traffic to their websites, improve awareness of optimize their web presence for search engines, and increase sales revenue understand how search engine strategy integrates with other digital marketing practices. Through practical hands-on activities, students apply SEO techniques and view examples of search optimization in practice on the web. Students will additionally develop effective communication skills for use within the industry and with third party vendors concerning the use and impact of search engine optimization on marketing strategy.

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Next Cohort: Sep 6-Dec 19

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Student Reviews (2)

Sheridan College

Mobile apps

Anonymous

Toronto • January 24, 2022

Graduated From

Computer Programmer

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

5 stars

Job Assistance:

4 stars

I’m in the computer science program at Sheridan college in Oakville. Specifically, I study mobile computing. That means I develop apps for smartphones.

To me, the campus environment is great. The school is known for excellent programs and exc...

I’m in the computer science program at Sheridan college in Oakville. Specifically, I study mobile computing. That means I develop apps for smartphones.

To me, the campus environment is great. The school is known for excellent programs and excellent sports (go Bruins). My program consists of a lot of code writing, collaborating with designers, and trial and error. Our instructors have built apps of their own, which you can download to your phones today. It is great having instructors who actually know what they are talking about.

I knew I wanted to attend Sheridan as soon as I got to the campus tour. The modern design and clean campus made me feel at home and inspired me to work harder on each and every assignment so far. Anyone looking for a great computer science program does not need to look any farther.

Sheridan College

Loved my time at Sheridan

Simon Ward

July 22, 2019

Graduated From

Search Engine Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

There's a weird narrative out there about Sheridan only caring about international students. I'm a domestic student and I finished my advanced diploma in marketing last year, which included the search marketing course. My profs were industry profession...

There's a weird narrative out there about Sheridan only caring about international students. I'm a domestic student and I finished my advanced diploma in marketing last year, which included the search marketing course. My profs were industry professionals who were extremely helpful and approachable. Most of them knew me by my first name.

I'm working at an agency in downtown Toronto right now and loving every second of it. I highly recommend the school and the program.

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