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Duration

8 weeks

Tuition

$595

 

Jan 8-Feb 26

Commitment

Part-Time

Delivery

Online

Year Founded

1908

Scholarships

no

Learn the language of analytics and its many acronyms as a means to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective and how to report on these measures. Identify useful metrics and describe how they can be analyzed to support business objectives, developing a reporting framework for effective communication. Create a website of your own and apply various approaches to analytics, including Google Analytics and ROI analysis in real-time.

What You’ll Learn

  • Understand the language of analytics, including a working knowledge of the many acronyms and how to interpret the information provided by analytics tools.
  • Identify the characteristics of social measures as they apply to traditional and digital media.
  • Identify metrics that are valid for social media and describe how they can be analyzed to support business objectives.
  • Describe the benefits and challenges associated with applying social media analytics to business objectives.
  • Develop a reporting framework that conveys the information acquired from social media analytics.

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Ready to get started?

Next Cohort: Jan 8-Feb 26

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

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Student Reviews (4)

Write a Review

University of Alberta

UofA – Great campus and community

Anonymous

December 7, 2023

Graduated From

not provided

Overall:

5 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

na

I am a graduate student at the University of Alberta.

It is a very vibrant student life, with plenty of club-run events happening on campus throughout the year.

Moving from another province, I found a strong sense of community within the ...

I am a graduate student at the University of Alberta.

It is a very vibrant student life, with plenty of club-run events happening on campus throughout the year.

Moving from another province, I found a strong sense of community within the UofA student body, particularly with other graduate students.

The campus is beautiful and has a lot of trees and green space.

University of Alberta

Helped me grow the family business

Thomas Fidani

Edmonton • November 12, 2022

Graduated From

Online MBA

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I graduated from uofa with an economics degree and then worked for my my family's manufacturing business. After 3 and a half years, I knew I needed help taking the company to the next level but I needed to keep working. The online MBA was the perfect s...

I graduated from uofa with an economics degree and then worked for my my family's manufacturing business. After 3 and a half years, I knew I needed help taking the company to the next level but I needed to keep working. The online MBA was the perfect solution.

After 36 months of studying part-time, I can say my business skills are beyond where I thought they would be. What I learned about leadership and operations I use every single day. I was surprised that I was also able to network and build relationships with my group even though I had the flexibility to choose a lot of my own courses as I went.

The other reason I choose the program is because of the flexible start dates. I kept putting this decision off, so when I was finally ready, I didn't have to wait another few semester to get going.

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