Ready to learn more?

Next Cohort: Jul 3-Aug 20

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Duration

8 weeks

Tuition

$595

 

Jul 3-Aug 20

Plus 1 other start dates

Oct 30 - Dec 17 2023

Commitment

Part-Time

Delivery

Online

Year Founded

1908

Scholarships

no

Learn about how social media has provided new ways to create and experience media-rich narrative, as well as how the creative use of digital tools can offer exciting new possibilities for collaboration and sharing. Explore the essentials of storytelling and its use as an educational and marketing tool in this online environment. Discuss issues related to quality of content, memes, what it means to go viral and the quality of writing specific to the online environment.

What You’ll Learn

  • Reflect upon current online technologies and platforms and their suitability for narrative.
  • Read, experience, and critique nonlinear and multimodal texts.
  • Use editing, storytelling, and other narrative techniques for effective social media content creation.
  • Apply key concepts and methods related to content creation for social media platforms, while developing awareness of the different techniques required for each platform.
  • Apply strong writing, editing, and critiquing skills for social networks and digital media.
  • Choose social media communications strategies appropriate for the needs of the voluntary, public, or private sector contexts.

 

Ready to get started?

Next Cohort: Jul 3-Aug 20

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (3)

University of Alberta

Helped me grow the family business

Thomas Fidani

Edmonton • November 12, 2022

Graduated From

Online MBA

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I graduated from uofa with an economics degree and then worked for my my family's manufacturing business. After 3 and a half years, I knew I needed help taking the company to the next level but I needed to keep working. The online MBA was the perfect s...

I graduated from uofa with an economics degree and then worked for my my family's manufacturing business. After 3 and a half years, I knew I needed help taking the company to the next level but I needed to keep working. The online MBA was the perfect solution.

After 36 months of studying part-time, I can say my business skills are beyond where I thought they would be. What I learned about leadership and operations I use every single day. I was surprised that I was also able to network and build relationships with my group even though I had the flexibility to choose a lot of my own courses as I went.

The other reason I choose the program is because of the flexible start dates. I kept putting this decision off, so when I was finally ready, I didn't have to wait another few semester to get going.

University of Alberta

Courses and extracurriculars at uofa

Yosola Ogutnimehin

Edmonton • April 5, 2022

Graduated From

Applied Machine Learning

Overall:

4 out of 5

Instructors:

3 stars

Curriculum:

4 stars

Job Assistance:

3 stars

My time at the sofa has been very good so far. The instructors are almost always happy to help but there ares some instructors that don't really explain concepts well. There are also many amazing cubs to join and after school activities. Sometimes pai...

My time at the sofa has been very good so far. The instructors are almost always happy to help but there ares some instructors that don't really explain concepts well. There are also many amazing cubs to join and after school activities. Sometimes paint nights are organized or baking note, trivia nights or even games nights. They are all very welcoming and nice.

Other courses in Digital Marketing