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Next Cohort: Feb 27-Feb 28
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Duration
2 days
Tuition
$655
Online
Feb 27-Feb 28
Commitment
Part-Time
Delivery
Online
Year Founded
1848
Scholarships
no
Learn how professional copywriters use strategies and words to win over their readers. Discover proven tools and techniques that will improve your writing’s persuasive power. Fulfill your potential as a copywriter. Whether you’re creating advertisements… brochures… sales letters… press releases… or web content… this comprehensive course will teach you how to write dynamic, compelling copy that produces results.
What You’ll Learn
- Develop an effective communication strategy.
- Positioning of your product or service.
- Develop a unique selling proposition.
- Distinguishing benefits from features.
- Unearth creative benefits.
- Apply the AIDA principle to persuade your readers (Attention-Interest-Desire-Action).
- Compose attention-grabbing headlines Following — or breaking! — the twelve rules of promotional writing.
- Write a promotional copy for your website.
- Understand the eight steps to writing effective brochures.
Ready to get started?
Next Cohort: Feb 27-Feb 28
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (1)
I picked the university of Ottawa because they offer a collaborative program with Algonquin college in the rural area that I live in. Opting to pick this university was the best option for me because it enabled me to save a lot of money. I applied to 3...
