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Next Cohort: Feb 15-Mar 24
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Duration
6 weeks
Tuition
$190
Commitment
Part-Time
Delivery
Online
Year Founded
1957
Scholarships
no
Is your Web content as effective as it could be? Would you like more visitors—more sales—and better search rankings? In this course, you’ll gain tips for crafting content to make your website or blog into an exciting multimedia place for visitors.
You’ll learn how to develop a website writing style that speaks to your readers’ needs and ensures that your content is clear and easy-to-understand. We’ll explore ways your Web copywriting can convey the right “feel” through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers.
But today’s Web is about a lot more than words. You’ll also explore all kinds of multimedia from images to infographics to slideshows to screencasts, as well as ways to encourage interaction with your readers, such as polls, surveys, and quizzes.
Finally, we’ll examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the Web!
Ready to get started?
Next Cohort: Feb 15-Mar 24
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (2)
Best Computer Science Co-op in Canada
Chris Ward
December 15, 2022Graduated From
Introduction to Java Programming
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Waterloo's co-op programs for CS (Computer Science) students is the best in Canada and one of the best in the world. The students are very smart and motivated. Work is part of the learning experience, with rotating semesters in class vs. on the job. I'...
Waterloo's co-op programs for CS (Computer Science) students is the best in Canada and one of the best in the world. The students are very smart and motivated. Work is part of the learning experience, with rotating semesters in class vs. on the job. I'm in my third year but can already see people in my year and the year ahead of me getting job offers from Microsoft, Google, Meta, etc. -- the big names -- in Canada and in the U.S. I can't speak for other co-ops, but you can't find better than the CS opportunities here IMO.
Not your typical MBA
Kamil
August 21, 2019Graduated From
Master of Business, Entrepreneurship and Technology (MBET)
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I'm a recent grad and the network and community at Waterloo just blew me away. This isn't your typical MBA, it's very entrepreneurial with a strong focus on technology and the startup world. I truly loved my experience. My only caution is to people who...
I'm a recent grad and the network and community at Waterloo just blew me away. This isn't your typical MBA, it's very entrepreneurial with a strong focus on technology and the startup world. I truly loved my experience. My only caution is to people who pursue the MBA to "figure out what to do" after graduation. You need to understand how you want to make the MBET work for you, then network and choose electives and extracurriculars accordingly. Unlike a traditional MBA, where you might be streamlined into finance or management positions at big firms after graduation, the MBET will challenge you to create new things and work with people from different academic backgrounds--from the arts to tech to research types and many, many more. A+.