Certificate in Business Essentials

This 20-hour, self-paced online program is designed to equip you with the business skills that will improve your performance immediately. Earning this certificate from Canada’s #1 business school is your message to employers that you are ready to be a business leader. To be an effective business leader today you need essential core business skills.

What You’ll Learn

• Analyze industry structure and environmental trends.
• Assess how a firm’s resources and capabilities generate competitive advantage.
• Formulate new strategies under different contexts.
• Explain how firms add value to multiple businesses.
• Implement strategies and organize the firm for success.
• Understand the concepts, analyses and activities that comprise marketing.
• Learn how to communicate marketing analyses in an effective manner using professional formats.
• Understand key drivers of success in sales.
• Learn the basics of how to operate a sales force and key activities used in effective sales management.
• Define the various financial statements and how to utilize and interpret them to evaluate the health of an organization.
• Have a basic understanding of the Time Value of Money concepts and why it is important in business investment decisions.