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Duration

2 days

Tuition

$2,650

 

Apr 20-Apr 21

Commitment

Part-Time

Delivery

Live Online

Year Founded

1966

Scholarships

no

Creating a key account strategy is critical for business growth. If you manage a business, or deal with high-value customers, this outstanding key account management training program will deliver immediate results by showing you how to protect and grow your key accounts.

How do you defend against competitors and keep profitable customers? Avoid being dropped as a supplier as your customer contact changes or they re-engineer their buying processes. Senior managers and key account management professionals face all of these issues every day and they threaten your profitability. Learn how to protect and grow your key accounts.

What You’ll Learn

  • How to create solid account relationships that maximize annual revenue and account retention.
  • Develop joint business growth strategies with your key accounts and strong strategic alliances.
  • Systematically review your account progress and account strategies.
  • Study advanced account development principles that can be applied to any industry.
  • How to defend a key account against competitors.
  • How to select major growth customers.
  • Differentiate yourself by making your customers more profitable.
  • Establish the bottom line reasons why your customers buy products and services.
  • View your product business as a service-driven business.
  • Strategies to target potentially lucrative markets.
  • Concentrate your limited resources for the best returns.
  • Add real value to your customer’s bottom line.

Ready to get started?

Next Cohort: Apr 20-Apr 21

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (62)

Schulich ExecEd

Amazing views into building resilience

Irene Neves

November 28, 2022

Graduated From

Maximizing Leadership Impact with Emotional Intelligence

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

Amazing views into building resilience within yourself & in your team. Will definitely utilize these tools in my current & future roles.

Amazing views into building resilience within yourself & in your team. Will definitely utilize these tools in my current & future roles.

Schulich ExecEd

Fantastic course for new and experienced managers

J. Britt

November 28, 2022

Graduated From

Management 1: The New Managers Course

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

This is an excellent course presented by skilled, knowledgeable facilitators who deliver high-quality, relevant, up-to-date information. A fantastic course for new and experienced managers than can fast-track info in 5 days.

This is an excellent course presented by skilled, knowledgeable facilitators who deliver high-quality, relevant, up-to-date information. A fantastic course for new and experienced managers than can fast-track info in 5 days.

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