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Duration

3 days

Tuition

$3,250

 

Mar 1-Mar 3

Commitment

Part-Time

Delivery

Live Online

Year Founded

1966

Scholarships

no

This world-class program gives you the skills to contribute meaningfully to ongoing marketing decision-making and the strategic branding of your organization’s products and services. It will also give you the advanced branding strategies you need to constantly reinforce your message and put your company ahead of the competition.

Whether you are in marketing, sales or business planning, a customer’s perception of your company and its brands can change very quickly. This course will give you the advanced branding strategies to constantly reinforce your message and put your company ahead of the competition.

This is an ideal marketing program for any business leader who wants to better understand the principles of branding and study advanced strategies to measure, develop, extend, and manage brands at the product and corporate level.

What You’ll Learn

  • Key branding definitions all managers should know.
  • What is ‘brand equity’ and the critical building blocks to assure brand equity power.
  • The link between building strong brands and firm financial performance.
  • New ways to create strong brand associations with your target customers.
  • Qualitative and quantitative tools to measure the health of your brands.
  • How to build strong brands: a 5-step process.
  • Communicating brands using all elements of the marketing mix.
  • How to position your products and services for improved sales.
  • Evaluating your corporate branding strategy.
  • Brand revitalization strategies to ensure lasting brand power.

Ready to get started?

Next Cohort: Mar 1-Mar 3

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  • This field is for validation purposes and should be left unchanged.

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Student Reviews (64)

Schulich ExecEd

Provided me with the theory I needed

J. Vizza

November 29, 2022

Graduated From

Strategic Branding in the Digital Age: Building, Communicating, and Revitalizing Your Brand

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

This course has provided me with the theory I needed to help define and deliver an effective brand for my organization.

This course has provided me with the theory I needed to help define and deliver an effective brand for my organization.

Schulich ExecEd

This is the most worthwhile course I have ever take

L. Hives

November 29, 2022

Graduated From

Masters Certificate in Municipal Leadership

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

This is the most worthwhile course I have ever taken. Excellent and engaging instructors provide tools and techniques that will help me and my group to ultimately be more successful.

This is the most worthwhile course I have ever taken. Excellent and engaging instructors provide tools and techniques that will help me and my group to ultimately be more successful.

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