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Next Cohort: Aug 22-Sep 26

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Duration

5 or 10 weeks

Tuition

$3,150

 

Aug 22-Sep 26

Plus 5 other start dates

Aug 25 - Oct 27 2020

Sep 16 - Nov 18 2020

Sep 17 - Nov 19 2020

Oct 1 - Dec 10 2020

Oct 3 - Nov 7 2020

Commitment

Part-Time

Delivery

Online

Credential

Certificate

Year Founded

2012

Scholarships

yes

Brainstation’s Digital Marketing course is tailored to beginners who want to learn how to stand out digitally, whether it be for their business or personal brand. The part-time course breaks down digital marketing into four components, with each section led by an industry expert: Branding & Strategy, Owned, Paid & Earned Media, E-Mail Marketing, and Analytics.

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive Digital Marketing Campaign to showcase their new skills.

The course is hands-on and focuses on active learning, whether it be through case-based learning or team project work. By the end of the course, students will have a solid understanding of the core fundamentals of building Digital Marketing Campaigns – from performing a SWOT analysis to building a social media content calendar to learning how to make SEO recommendations.

What You’ll Learn

You’ll learn how to create a comprehensive digital marketing campaign using industry tools and a defined content strategy.

  • Brand Strategy: How to define your brand.
  • Social Media: An overview of the various platforms and strategies, both organic and paid.
  • E-mail Marketing: Build targeted campaigns and learn about CASL compliance.
  • Search Engine Optimization: How to build an SEO strategy.
  • Search Engine Marketing: Create paid search and display campaigns with Google AdWords.
  • Analytics: How to collect data and make strategic decisions using Google Analytics.

Ready to get started?

Next Cohort: Aug 22-Sep 26

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Student Reviews (131)

BrainStation

Design Thinking

Andrew Gosine

July 29, 2020

Graduated From

Design Thinking

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

This was my third course at Brainstation, this time all online via zoom!

Design Thinking was a two-day intensive course where we learned the methodologies and framework of Design Thinking, completed exercises that felt true to the real world, a...

This was my third course at Brainstation, this time all online via zoom!

Design Thinking was a two-day intensive course where we learned the methodologies and framework of Design Thinking, completed exercises that felt true to the real world, and learned how to model sprints. As a designer, this was a really great opportunity to level up my skills and apply a structure to loose concepts floating around my brain. The course itself accommodated students from all levels of experiences and backgrounds, and I found the entire experience to be extremely collaborative and insightful.

Our instructor has been a facilitator of all things design (UX/UI/Design Thinking) for some time, and really showed domain expertise when we asked questions that applied to the real world. He was clear, detail oriented, and made the learning environment safe and collaborative. We got a lot of real world examples from him, and all the little details he shared made this entire course special, and more than simply reading a textbook.

Overall, I'm a big advocate for Brainstation's courses - they've proved to be extremely valuable in my career.

BrainStation

An absolutely amazing experience across

Hana fazal

July 27, 2020

Graduated From

User Interface Design Online

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

From the two instructors, Ashish and Adrian, always willing to go above and beyond with a student's questions or learning to the structure of the course and the group work, it was absolutely inspiring to learn from two different instructors with such u...

From the two instructors, Ashish and Adrian, always willing to go above and beyond with a student's questions or learning to the structure of the course and the group work, it was absolutely inspiring to learn from two different instructors with such unique experiences across the board. I highly recommend this course to anyone with a passion for creativity and to further develop their learning and skills. The projects that were presented and the feedback given in front of the class were very constructive and encouraging statements that were absolutely helpful and critical to a student's development. I am grateful for the experience and a new format of learning in an online classroom. Way to go Brainstation and Ashish and Adrian!

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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