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Duration

12 Weeks

Tuition

$3,250

 

Jul 6-Sep 7

Plus 2 other start dates

Aug 11 - Oct 13 2021

Aug 18 - Oct 20 2021

Commitment

Part-Time

Delivery

Online

Credential

Certificate

Year Founded

2012

Scholarships

yes

The Search Engine Marketing (SEM) Certificate Course is designed to introduce advanced SEM and analytics skills. Taught by professionals currently working in the industry, the course uses a collaborative, project-based learning model, that mimics what Search Engine Marketers experience in the field. By the end of the course, professionals will have hands-on experience working with Google Ads and Analytics, including advanced analysis, optimization, and campaign management.

What You’ll Learn 

  • Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then, understand how to improve your ranking by creating great copy and leveraging the right keywords.
  • Learn to leverage Google’s Ads network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.
  • Learn to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behavior.

Ready to get started?

Next Cohort: Jul 6-Sep 7

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Student Reviews (195)

BrainStation

Data Analysis Course

Tony Massoud

Vancouver • April 5, 2021

Graduated From

Data Science Course

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Great course, super helpful for getting a job in the field. Great teacher with a lot of experience in Big data and data analysis. The course include a lot of real life examples and labs.

Great course, super helpful for getting a job in the field. Great teacher with a lot of experience in Big data and data analysis. The course include a lot of real life examples and labs.

BrainStation

Learning at BrainStation is a 10/10 experience!

Mahnoor Adnan

Toronto • March 25, 2021

Graduated From

User Interface Design

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

4 stars

This was my first time taking a course at BrainStation and I couldn't have asked for anything more. In the span of 10 weeks, I was able to gain skills in programs such as Sketch, Flinto and InVision. The lectures focus on the theory as well as hands on...

This was my first time taking a course at BrainStation and I couldn't have asked for anything more. In the span of 10 weeks, I was able to gain skills in programs such as Sketch, Flinto and InVision. The lectures focus on the theory as well as hands on learning. At the end of the course, you have a final project that is completed to add into your portfolio. I would highly recommend BrainStation for anyone looking to advance their skills in a certain area. I look forward to taking more courses here in the future.

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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