Digital Communication Strategy

The use of digital communications and social media networks have transformed the way we can reach the audiences that we want to connect with. Small businesses, government organizations, non-profits, and individuals alike need to understand how to create, shape, implement, and evaluate a digital communications strategy that works to help them achieve their specific business and engagement goals.

Digital communications and social networking have transformed the way we communicate. Brands and businesses must adapt and understand how to craft, implement, and evaluate a digital communications strategy that works for their particular goals and creates opportunities for engagement. This course will go over the building blocks of a digital communications strategy, and learners will have the opportunity to create and present a strategy and receive feedback from fellow learners and the instructor. Topics include how to balance paid, earned, and owned media; evaluate digital channels; define and integrate your content strategy with your overall business strategy; evaluate your goals and metrics for success, and more.