Digital Strategy & Planning

The course content is really excellent, with plenty of support from peers and instructors. Teaching style was rich, engaging and fun. There's a lot to cover, but the pacing was perfect for me and the topics were at the cutting edge of digital marketing.

Above all, this course gave me the confidence I needed to lead digital marketing initiatives at the small startup I work for. It helped me transition from PR and traditional marketing, set and hit measurable quarterly targets for my company, and think up much better "outside of the box" growth strategies.

I moved to Vancouver from Ireland with a BA in Art History. I had managed social media for a gallery in Vancouver for 6 months before signing up for the course, and I have to say--it really helped me progress quickly! By the time I graduated I could take a much more strategic approach to managing social media channels and make sure I spent my money wisely. I also learned about email marketing, SEO, analytics, video, etc., but other than analytics and social strategy, I don't use those skills as often.

You will have to be disciplined and attend your online classes. The course is fast-paced and you can't afford to miss anything or you may fall behind. But if you are motivated like I was, you can gain so much value out of this learning experience. It was more than worth it for me. It has helped me transform what I can do on the job and led to an unexpected pay increase four months after I graduated.