Email Marketing

Email marketing is the highest revenue-generating growth channel — producing $44 of revenue for ever $1 spent. In this course, you’ll learn the skills you need to write effective marketing emails, SaaS onboarding funnels, nurture emails, and sales emails with the confidence and swagger of a 15-year veteran.  This course comes with access to the Growclass community and a year long calendar of live workshops and editing sessions.

What You’ll Learn

• Email Deliverability: How to make sure your emails end up in your customer’s inboxes—and out of their spam.
• Finding Your Voice – Identify what voice you should be writing in and find your unique writing personality. This will help you write more convincing, personal sounding emails. This will help you in every facet of your career.
• Creating Great Email Content: Nab Growclass’ methodology for writing email copy that takes your customer from “meh” to adds to cart.
• Persuasion Copywriting & Psychology – Dig deep into how behavioural psychology will help you write more persuasive emails. Most email is…. trash, which is a good thing. That means we can leverage these skills to rise to the top of your audience’s inboxes and convert more of them to customers.
• Email Funnels: Learn to write effective abandoned cart funnels, sales series, on-boarding funnels, and retention flows.
• Hot Email Tips – Steal Growclass’ hard-earned tips honed from sending millions of marketing emails.

You’ll also get access to Growclass’ live members-only workshop and event calendar plus their moderated Slack community – where kind, ambitious professionals are waiting to cheer you on, lend some advice, and help you grow.

If you’re an intermediate-level marketer looking to tackle new growth channels, a traditional marketer ready to pivot, or an executive leader or founder wanting to refresh your skills and build high-performing teams—you’re in the right place.