Ready to learn more?

Next Cohort: Jul 6-Aug 10

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Duration

6 weeks

Tuition

$3,250

 

Jul 6-Aug 10

Plus 1 other start dates

Sep 14 - Oct 19 2021

Commitment

Part-Time

Delivery

Online

Credential

Certificate

Year Founded

2013

Scholarships

yes

This course is Jelly Academy’s foundational offering, which presents a solid understanding of the most successful elements to a digital marketing and PR strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.

This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing, and will be able to immediately implement learned concepts in social media, digital ads, public relations and content marketing.

What You’ll Learn

  • Why every company should have a digital marketing strategy.
  • How to identify the pain points in their own company’s strategy.
  • Why it matters to have a target audience (Ideal Buyer), and how to identify them.
  • How to identify the most effective ways to reach this target audience.
  • Develop a cohesive digital and PR marketing plan for your organization that includes digital ads, social media, public relations and content creation. There will be opportunities in class for workshopping your brand and building ads and social media for your brand.
  • Position your organization and brands in the marketplace online and in media.
  • Recognize the ideal marketing channel an organization should be using – whether it’s traditional media, digital ads, social media or other content channels.
  • Adapt the design of the organization’s marketing plan to adapt its marketing plan and strategy.
  • Discuss how companies become market driven and guide their strategies based on a shared understanding of markets and competition.
  • Have an opportunity to develop strategy analysis, planning, and control skills for your organization by applying online marketing strategy concepts and methods covered in this course.
  • Have the basic skills needed to take the various certificate courses provided by Hootsuite, Facebook and Google (more skills provided by suggested further reading).

Ready to get started?

Next Cohort: Jul 6-Aug 10

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (4)

Jelly Academy

Jelly Academy

Steve Mantyka

April 28, 2021

Graduated From

Digital Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

You folks are sure good at what you do. All the instructors were informative, knowledgeable and easy to listen to.

You folks are sure good at what you do. All the instructors were informative, knowledgeable and easy to listen to.

Jelly Academy

Can’t thank you enough!

Anthony Wingham

April 28, 2021

Graduated From

Digital Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

Thank you so much for the last 6 weeks! Your program taught me to look at my business in a completely different way and I can't thank you enough. Each session helped me understand exactly what I knew was the problem, I just didn't know how to fix it. T...

Thank you so much for the last 6 weeks! Your program taught me to look at my business in a completely different way and I can't thank you enough. Each session helped me understand exactly what I knew was the problem, I just didn't know how to fix it. Thank you again to the entire team!

Other courses in Digital Marketing