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Duration

6 weeks

Tuition

$3,999

 

Oct 4-Nov 6

Commitment

Part-Time

Delivery

Live Online

Credential

Certificate

Year Founded

2013

Scholarships

yes

This course is Jelly Academy’s foundational offering, which presents a solid understanding of the most successful elements to a digital marketing and PR strategy, including, the ‘What’, ‘Where’, ‘Who’, ‘When’, ‘Why’ and ‘How’ of a winning campaign and the departments within them.

This course is ideal for those with limited experience in digital marketing, or for smaller companies without a dedicated marketing team. During this course, trainees will become more confident and equipped in understanding the value of digital marketing, and will be able to immediately implement learned concepts in social media, digital ads, public relations and content marketing.

What You’ll Learn

  • Why every company should have a digital marketing strategy.
  • How to identify the pain points in their own company’s strategy.
  • Why it matters to have a target audience (Ideal Buyer), and how to identify them.
  • How to identify the most effective ways to reach this target audience.
  • Develop a cohesive digital and PR marketing plan for your organization that includes digital ads, social media, public relations and content creation. There will be opportunities in class for workshopping your brand and building ads and social media for your brand.
  • Position your organization and brands in the marketplace online and in media.
  • Recognize the ideal marketing channel an organization should be using – whether it’s traditional media, digital ads, social media or other content channels.
  • Adapt the design of the organization’s marketing plan to adapt its marketing plan and strategy.
  • Discuss how companies become market driven and guide their strategies based on a shared understanding of markets and competition.
  • Have an opportunity to develop strategy analysis, planning, and control skills for your organization by applying online marketing strategy concepts and methods covered in this course.
  • Have the basic skills needed to take the various certificate courses provided by Hootsuite, Facebook and Google (more skills provided by suggested further reading).

Scholarships may be available for women and BIPOC community members. Eligible students may also qualify for funding through the B.C Employer Training Grant program funded by the Canadian government.

Ready to get started?

Next Cohort: Oct 4-Nov 6

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Student Reviews (21)

Jelly Academy

My 6-Week Digital Marketing Course Experience

Richard Cedars

Vancouver • July 22, 2022

Graduated From

Digital Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Thank you Jelly for all of your continued support! You have allowed me to ask questions and created a safe and engaging space for me to humble myself. I don't know everything about digital marketing, but now I can say that I have the confidence to na...

Thank you Jelly for all of your continued support! You have allowed me to ask questions and created a safe and engaging space for me to humble myself. I don't know everything about digital marketing, but now I can say that I have the confidence to navigate the space which I wouldn't have been able to do without you!

Jelly Academy

Highly Recommend!

Courtney

Victoria • July 15, 2022

Graduated From

Digital Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I cannot say enough about Jelly Academy.

I learned about the Academy at a social media summit that I took part in and was incredibly intrigued. So I reached out, and from the first communication, I was amazed at how friendly, knowledgeable, and ...

I cannot say enough about Jelly Academy.

I learned about the Academy at a social media summit that I took part in and was incredibly intrigued. So I reached out, and from the first communication, I was amazed at how friendly, knowledgeable, and willing to help the staff were.

After being involved in the same field of work for 15 years, I just made the jump to a new career and thought the Digital Marketing course would be a great way to expand my knowledge and was I right. The amount of information packed into the 6 lesson course is unbelievable. In addition, I love that not only do you have interactive lessons with an expert on the weekly topic, but Jelly also includes a list of recommended certifications and credentials to complete along the way. Finally, the flexibility makes completing this course very attainable for someone who may already be working full-time or going to school.

I really enjoyed my time with Jelly and can't wait to sign up for my next course.

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