Ready to learn more?

Next Cohort: Jan 11-Jan 11

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Duration

1 year

Tuition

$3,758

 

Jan 11-Jan 11

Plus 1 other start dates

May 3 - May 3 2022

Commitment

Part-Time

Delivery

Online

Credential

Certificate

Year Founded

1948

Scholarships

no

The marketing industry covers a wide range of functions including both technical elements – such as market research and database mining – and the more creative aspects of product development, brand management, promotion, public relations, direct marketing, and sponsorship.

Today’s marketing jobs are more competitive than ever, demanding a level of creativity, strategic thinking, and analytical skills that keep pace with the rapid pace of this changing industry. Technology has provided new and more effective ways to identify, target, and interact with consumers. At the same time, societal trends demand that more attention be paid to corporate social responsibility, social marketing, and sustainability.

Our unique Certificate in Strategic Marketing Management helps you understand the latest technologies and advancements in marketing through hands-on, practical learning. Our program offers both academic rigour and customization – you choose the stream that best suits your needs. Choose our General stream to build a range of fundamental marketing skills, or focus on a particular area of interest by taking electives from our specialized streams: Marketing Innovation, Marketing Research, Social Media, and Sports Marketing.

What You’ll Learn

  • Understand the fundamentals of marketing, including theories, principles, and concepts of market behaviour
  • Interpret and satisfy customer expectations by creating, developing, managing, and delivering products and services
  • Apply quantitative and qualitative analyses to measure the success of marketing initiatives
  • Engage state-of-the-art contemporary supply and demand marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, Salesforce, and channel management
  • Use the case method – integrating marketing theory and marketing metrics – as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills
  • Create and evaluate integrated marketing plans that may include product/brand management, marketing research, advertising, public relations, media buying, and/or digital marketing

Ready to get started?

Next Cohort: Jan 11-Jan 11

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (5)

The G. Raymond Chang School of Continuing Education, Ryerson University

Successful Career Switch

Fabienne

Toronto • June 30, 2020

Graduated From

Data Analytics Fast Track

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

As an urban planner, I wanted to see how big data and data analytics could improve city-building methods. The Certificate in Data Analytics, Big Data, and Predictive Analytics helped me make a career switch to focus on advanced analytics in real estate...

As an urban planner, I wanted to see how big data and data analytics could improve city-building methods. The Certificate in Data Analytics, Big Data, and Predictive Analytics helped me make a career switch to focus on advanced analytics in real estate.

The G. Raymond Chang School of Continuing Education, Ryerson University

Certificate in Data Analytics

Mohammed Karim

July 22, 2019

Graduated From

Data Analytics Fast Track

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

The Chang School’s Certificate in Data Analytics, Big Data, and Predictive Analytics has given me a unique combination of essential, hands-on skills that allows me to excel in this competitive field. I was able to make professional connections throug...

The Chang School’s Certificate in Data Analytics, Big Data, and Predictive Analytics has given me a unique combination of essential, hands-on skills that allows me to excel in this competitive field. I was able to make professional connections through my courses, both with my classmates and my instructors, who are working subject matter experts. The program allowed me to build on my computer science degree and focus on big data tools and applications. I was looking to enter a field I was passionate about and to get a job I loved doing, and the skills and knowledge I gained from this program have been at the core of my career success.

Other courses in Business