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Duration

2 days

Tuition

$2,650

 

Sep 21-Sep 22

Commitment

Part-Time

Delivery

Online

Year Founded

1966

Scholarships

no

Creating a key account strategy is critical for business growth. If you manage a business, or deal with high-value customers, this outstanding key account management training program will deliver immediate results by showing you how to protect and grow your key accounts.

How do you defend against competitors and keep profitable customers? Avoid being dropped as a supplier as your customer contact changes or they re-engineer their buying processes. Senior managers and key account management professionals face all of these issues every day and they threaten your profitability. Learn how to protect and grow your key accounts.

What You’ll Learn

  • How to create solid account relationships that maximize annual revenue and account retention.
  • Develop joint business growth strategies with your key accounts and strong strategic alliances.
  • Systematically review your account progress and account strategies.
  • Study advanced account development principles that can be applied to any industry.
  • How to defend a key account against competitors.
  • How to select major growth customers.
  • Differentiate yourself by making your customers more profitable.
  • Establish the bottom line reasons why your customers buy products and services.
  • View your product business as a service-driven business.
  • Strategies to target potentially lucrative markets.
  • Concentrate your limited resources for the best returns.
  • Add real value to your customer’s bottom line.

Ready to get started?

Next Cohort: Sep 21-Sep 22

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Student Reviews (4)

Schulich School of Business

Punching above its weight class

Anonymous

Toronto • December 10, 2021

Graduated From

Bachelor of Business Administration (BBA)

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

4 stars

Schulich's may not have the name recognition that Rotman or Smith has, but the students that graduate are no less knowledgable or capable.

Some of the grads have even earned positions at companies like Microsoft.

The school has an avera...

Schulich's may not have the name recognition that Rotman or Smith has, but the students that graduate are no less knowledgable or capable.

Some of the grads have even earned positions at companies like Microsoft.

The school has an average payback period for MBA students of 3 and a half years, that is the fourth best timeframe in the world!

Plus, getting to study in Toronto is a plus thanks to an abundance of world class food choices.

Schulich School of Business

Great way to prep for the PMP Exam

Sarah Fraley

Toronto • June 12, 2020

Graduated From

PMP Exam Preparation Course

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

This course was amazing. I received a very good overview of what to expect from the exam and I passed the exam with an overall above target score.

Sandy was an amazing teacher who came with a wealth of knowledge that spanned across a wide variet...

This course was amazing. I received a very good overview of what to expect from the exam and I passed the exam with an overall above target score.

Sandy was an amazing teacher who came with a wealth of knowledge that spanned across a wide variety of industries.

I would highly recommend anyone preparing for the PMP Exam to take this course. The food was also spectacular!

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