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Duration

2 days

Tuition

$2,650

 

Apr 26-Sep 27

Commitment

Full-Time

Delivery

Online

Year Founded

1966

Scholarships

no

Avoid being dropped as a supplier as your customer contact changes or they re-engineer their buying processes. Senior managers and key account management professionals face all of these issues every day and they threaten your profitability. Learn how to protect and grow your key accounts.

What You’ll Learn

  • How to create solid account relationships that maximize annual revenue and account retention.
  • Develop joint business growth strategies with your key accounts and strong strategic alliances.
  • Systematically review your account progress and account strategies.
  • Study advanced account development principles that can be applied to any industry.
  • How to defend a key account against competitors.
  • How to select major growth customers.
  • Differentiate yourself by making your customers more profitable.
  • Establish the bottom line reasons why your customers buy products and services.
  • View your product business as a service-driven business.
  • Strategies to target potentially lucrative markets.
  • Concentrate your limited resources for the best returns.
  • Add real value to your customer’s bottom line.

Ready to get started?

Next Cohort: Apr 26-Sep 27

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Student Reviews (3)

Schulich School of Business

Great way to prep for the PMP Exam

Sarah Fraley

Toronto • June 12, 2020

Graduated From

PMP Exam Preparation Course

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

This course was amazing. I received a very good overview of what to expect from the exam and I passed the exam with an overall above target score.

Sandy was an amazing teacher who came with a wealth of knowledge that spanned across a wide variet...

This course was amazing. I received a very good overview of what to expect from the exam and I passed the exam with an overall above target score.

Sandy was an amazing teacher who came with a wealth of knowledge that spanned across a wide variety of industries.

I would highly recommend anyone preparing for the PMP Exam to take this course. The food was also spectacular!

Schulich School of Business

Instructor quality varies, but great network

Ree

Toronto • June 12, 2020

Graduated From

Masters Certificate in Project Management

Overall:

5 out of 5

Instructors:

3 stars

Curriculum:

4 stars

Job Assistance:

na

My organization paid for half the tuition, so I felt the course was great value for my investment.
The course was very interesting and engaging; materials and homework assignments are great, as are the others in the program. I am still in touch w...

My organization paid for half the tuition, so I felt the course was great value for my investment.
The course was very interesting and engaging; materials and homework assignments are great, as are the others in the program. I am still in touch with 2 of my classmates!
The only issue I had was that instructor quality varied quite a bit - some were incredible, others, not so much. I hope the school can ensure all instructors are top notch.

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