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Next Cohort: May 3-Jun 20
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Duration
8 weeks
Tuition
$595
Online
May 3-Jun 20
Commitment
Part-Time
Delivery
Online
Year Founded
1908
Scholarships
no
Learn how to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective at driving users to your desired destination, and how to report on these measures. Explore various approaches to use analytics in social media, including web search optimization and ROI analysis.
What You’ll Learn
- Understand the language of analytics, including a working knowledge of the many acronyms and how to interpret the information provided by analytics tools.
- Identify the characteristics of social measures as they apply to traditional and digital media.
- Identify metrics that are valid for social media and describe how they can be analyzed to support business objectives.
- Describe the benefits and challenges associated with applying social media analytics to business objectives.
- Develop a reporting framework that conveys the information acquired from social media analytics.
Ready to get started?
Next Cohort: May 3-Jun 20
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (1)
Very tough. It’s probably one of the most challenging and stressful degree programs at the University of Alberta. I speak of personal experience as I graduated in 2006 with BScN degree.
