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Duration

8 weeks

Tuition

$595

 

Sep 6-Oct 11

Commitment

Part-Time

Delivery

Online

Year Founded

1908

Scholarships

no

Learn the language of analytics and its many acronyms as a means to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective and how to report on these measures. Identify useful metrics and describe how they can be analyzed to support business objectives, developing a reporting framework for effective communication. Create a website of your own and apply various approaches to analytics, including Google Analytics and ROI analysis in real-time.

What You’ll Learn

  • Understand the language of analytics, including a working knowledge of the many acronyms and how to interpret the information provided by analytics tools.
  • Identify the characteristics of social measures as they apply to traditional and digital media.
  • Identify metrics that are valid for social media and describe how they can be analyzed to support business objectives.
  • Describe the benefits and challenges associated with applying social media analytics to business objectives.
  • Develop a reporting framework that conveys the information acquired from social media analytics.

Ready to get started?

Next Cohort: Sep 6-Oct 11

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (2)

University of Alberta

Courses and extracurriculars at uofa

Yosola Ogutnimehin

Edmonton • April 5, 2022

Graduated From

Applied Machine Learning

Overall:

4 out of 5

Instructors:

3 stars

Curriculum:

4 stars

Job Assistance:

3 stars

My time at the sofa has been very good so far. The instructors are almost always happy to help but there ares some instructors that don't really explain concepts well. There are also many amazing cubs to join and after school activities. Sometimes pai...

My time at the sofa has been very good so far. The instructors are almost always happy to help but there ares some instructors that don't really explain concepts well. There are also many amazing cubs to join and after school activities. Sometimes paint nights are organized or baking note, trivia nights or even games nights. They are all very welcoming and nice.

University of Alberta

Very Tough

Natalie Shorey

March 29, 2021

Graduated From

Bachelor of Science in Nursing Collaborative Program

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

na

Very tough. It’s probably one of the most challenging and stressful degree programs at the University of Alberta. I speak of personal experience as I graduated in 2006 with BScN degree.

Very tough. It’s probably one of the most challenging and stressful degree programs at the University of Alberta. I speak of personal experience as I graduated in 2006 with BScN degree.

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