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Next Cohort: Sep 6-Oct 11
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Duration
8 weeks
Tuition
$595
Online
Sep 6-Oct 11
Commitment
Part-Time
Delivery
Online
Year Founded
1908
Scholarships
no
Learn the language of analytics and its many acronyms as a means to measure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective and how to report on these measures. Identify useful metrics and describe how they can be analyzed to support business objectives, developing a reporting framework for effective communication. Create a website of your own and apply various approaches to analytics, including Google Analytics and ROI analysis in real-time.
What You’ll Learn
- Understand the language of analytics, including a working knowledge of the many acronyms and how to interpret the information provided by analytics tools.
- Identify the characteristics of social measures as they apply to traditional and digital media.
- Identify metrics that are valid for social media and describe how they can be analyzed to support business objectives.
- Describe the benefits and challenges associated with applying social media analytics to business objectives.
- Develop a reporting framework that conveys the information acquired from social media analytics.
Ready to get started?
Next Cohort: Sep 6-Oct 11
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (2)
My time at the sofa has been very good so far. The instructors are almost always happy to help but there ares some instructors that don't really explain concepts well. There are also many amazing cubs to join and after school activities. Sometimes pai...
Very tough. It’s probably one of the most challenging and stressful degree programs at the University of Alberta. I speak of personal experience as I graduated in 2006 with BScN degree.
