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Duration

8 weeks

Tuition

$595

 

Sep 28-Nov 15

Plus 1 other start dates

Jan 11 - Feb 22 2022

Commitment

Part-Time

Delivery

Online

Year Founded

1908

Scholarships

no

Learn how to mea­sure where your web traffic is coming from, how much web traffic you are receiving, which messages are most effective at driving users to your desired destination, and how to report on these measures. Explore various approaches to use analytics in social media, including web search optimization and ROI analysis.

What You’ll Learn

  • Understand the language of analytics, including a working knowledge of the many acronyms and how to interpret the information provided by analytics tools.
  • Identify the characteristics of social measures as they apply to traditional and digital media.
  • Identify metrics that are valid for social media and describe how they can be analyzed to support business objectives.
  • Describe the benefits and challenges associated with applying social media analytics to business objectives.
  • Develop a reporting framework that conveys the information acquired from social media analytics.

Ready to get started?

Next Cohort: Sep 28-Nov 15

  • *Please select a subject

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (1)

University of Alberta

Very Tough

Natalie Shorey

March 29, 2021

Graduated From

Bachelor of Science in Nursing Collaborative Program

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

na

Very tough. It’s probably one of the most challenging and stressful degree programs at the University of Alberta. I speak of personal experience as I graduated in 2006 with BScN degree.

Very tough. It’s probably one of the most challenging and stressful degree programs at the University of Alberta. I speak of personal experience as I graduated in 2006 with BScN degree.

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