Learn about how social media has provided new ways to create and experience media-rich narrative, as well as how the creative use of digital tools can offer exciting new possibilities for collaboration and sharing. Explore the essentials of storytelling and its use as an educational and marketing tool in this online environment. Discuss issues related to quality of content, memes, what it means to go viral and the quality of writing specific to the online environment.
What You’ll Learn
Reflect upon current online technologies and platforms and their suitability for narrative.
Read, experience, and critique nonlinear and multimodal texts.
Use editing, storytelling, and other narrative techniques for effective social media content creation.
Apply key concepts and methods related to content creation for social media platforms, while developing awareness of the different techniques required for each platform.
Apply strong writing, editing, and critiquing skills for social networks and digital media.
Choose social media communications strategies appropriate for the needs of the voluntary, public, or private sector contexts.