Fundamentals of Social Media

In this overview on internet marketing and social media use, participants will explore key concepts associated with internet marketing and social media by becoming familiar with social media tools, website development and maintenance and web analytics. Specific topics include e-commerce best practices, available social media tools, search engine utilization, designing professional and appealing web content, and creating targeted videos and ‘webisodes’. Tactics for tracking and analyzing success and determining trends will also be examined.