Ready to learn more?
Next Cohort: Feb 10-Mar 19
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Duration
6 weeks
Tuition
$190
Commitment
Part-Time
Delivery
Online
Year Founded
1957
Scholarships
no
Is your Web content as effective as it could be? Would you like more visitors—more sales—and better search rankings? In this course, you’ll gain tips for crafting content to make your website or blog into an exciting multimedia place for visitors.
You’ll learn how to develop a website writing style that speaks to your readers’ needs and ensures that your content is clear and easy-to-understand. We’ll explore ways your Web copywriting can convey the right “feel” through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers.
But today’s Web is about a lot more than words. You’ll also explore all kinds of multimedia from images to infographics to slideshows to screencasts, as well as ways to encourage interaction with your readers, such as polls, surveys, and quizzes.
Finally, we’ll examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the Web!
Ready to get started?
Next Cohort: Feb 10-Mar 19
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (1)
I'm a recent grad and the network and community at Waterloo just blew me away. This isn't your typical MBA, it's very entrepreneurial with a strong focus on technology and the startup world. I truly loved my experience. My only caution is to people who...