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Next Cohort: Jul 15-Aug 19

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Duration

6 weeks

Tuition

$190

 

Jul 15-Aug 19

Plus 4 other start dates

Aug 12 - Sep 16 2020

Sep 16 - Oct 21 2020

Oct 14 - Nov 18 2020

Nov 11 - Dec 16 2020

Commitment

Part-Time

Delivery

Online

Year Founded

1957

Scholarships

no

Is your Web content as effective as it could be? Would you like more visitors—more sales—and better search rankings? In this course, you’ll gain tips for crafting content to make your website or blog into an exciting multimedia place for visitors.

You’ll learn how to develop a website writing style that speaks to your readers’ needs and ensures that your content is clear and easy-to-understand. We’ll explore ways your Web copywriting can convey the right “feel” through your content, how to get conversations going with your visitors, and how to organize your content to produce better search engine rankings and happier readers.

But today’s Web is about a lot more than words. You’ll also explore all kinds of multimedia from images to infographics to slideshows to screencasts, as well as ways to encourage interaction with your readers, such as polls, surveys, and quizzes.

Finally, we’ll examine ways to make your online copywriting appear as professional and authoritative as possible. By the end of this course, your content will be well on its way to rising to the top of the billions of pages on the Web!

Ready to get started?

Next Cohort: Jul 15-Aug 19

  • This field is for validation purposes and should be left unchanged.

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Student Reviews (1)

University of Waterloo

Not your typical MBA

Kamil

August 21, 2019

Graduated From

Master of Business, Entrepreneurship and Technology (MBET)

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

4 stars

I'm a recent grad and the network and community at Waterloo just blew me away. This isn't your typical MBA, it's very entrepreneurial with a strong focus on technology and the startup world. I truly loved my experience. My only caution is to people who...

I'm a recent grad and the network and community at Waterloo just blew me away. This isn't your typical MBA, it's very entrepreneurial with a strong focus on technology and the startup world. I truly loved my experience. My only caution is to people who pursue the MBA to "figure out what to do" after graduation. You need to understand how you want to make the MBET work for you, then network and choose electives and extracurriculars accordingly. Unlike a traditional MBA, where you might be streamlined into finance or management positions at big firms after graduation, the MBET will challenge you to create new things and work with people from different academic backgrounds--from the arts to tech to research types and many, many more. A+.

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