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Next Cohort: Sep 13-Apr 3
The world has gone digital, and that includes the majority of audiences and consumers. Reaching them with the right message, at the right time, requires a personalized, responsive and agile digital marketing strategy. Through this certificate, you will gain the knowledge and tools to become an expert digital marketer. You will develop your curiosity, adaptability and learn how to leverage current trends, allowing you to stay in-tune with consumer needs and deliver the outcomes you define.
You will develop current knowledge of digital marketing tools, strategies and technical expertise. You will also gain in-depth knowledge in market data and segmentation, campaign planning, web analytics, email marketing and marketing automation. Refine your technical capabilities and learn to utilize SEO (Search Engine Optimization), SEM (Search Engine Marketing), CRM (Customer Relationship Management) communications and PPC (Pay per click) advertising to reach your marketing objectives.
Created in collaboration with industry leaders, this accelerated three-course certificate gives you the opportunity to work on real-world projects and graduate with a portfolio of your best work—all in just six months of online study. You will also develop cross-functional skills like social and emotional intelligence that will be invaluable in your career pursuits.
What You’ll Learn
- Perform as a strategic digital marketing specialist.
- Examine emerging digital marketing trends and recommend how they can be used to enhance existing marketing strategies.
- Map out the customer journey and leverage points of engagement to their digital marketing strategy to attract and retain customers.
- Increase the quantity and quality of website traffic by using digital marketing channels and advertising tools (e.g. SEO/SEM, social media, display ads, etc.).
- Make data-driven decisions across all digital platforms by using performance reporting and measurement to guide your marketing strategy.
- Explore CRM best practices and marketing automation to nurture personalized and impactful engagement with your customers.
Ready to get started?
Next Cohort: Sep 13-Apr 3
Student Reviews (7)
#YUSCS for the win!
Andrade FankamToronto • July 27, 2021
Post-Graduate Certificate in Accounting
I really enjoyed my time at YorkU SCS. The program Director and professors were passionate and very knowledgeable. The staff are also very supportive and will help you with anything you need. The best part was meeting motivated classmates who pushed me...
I really enjoyed my time at YorkU SCS. The program Director and professors were passionate and very knowledgeable. The staff are also very supportive and will help you with anything you need. The best part was meeting motivated classmates who pushed me to learn and network. Thanks to #YUSCS!
Extremely disappointing experience
AnonymousApril 18, 2021
Certificate in Full-Stack Web Development
This has been by far the most horrible and disappointing experience. A $10 course on Udemy will teach you far more than this course. If you are really motivated to change your career, this certificate is NOT the right platform. This is nothing but a mo...
This has been by far the most horrible and disappointing experience. A $10 course on Udemy will teach you far more than this course. If you are really motivated to change your career, this certificate is NOT the right platform. This is nothing but a money-grab for the university. 80% of the course was just one slide after another. Out of five just one teacher (1020) made an effort and provided a decent education. Towards the end The Capstone project experience was pretty bad as well. It was conducted very unprofessionally.
So far I've had few interviews and as long as you can crack the coding challenge and have couple of projects on GIT under your belt, no one gives a crap about whether you have this so called certificate from the university.