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Duration

8 months

Tuition

$6,599

 

Sep 9-Apr 7

Plus 1 other start dates

Jan 13 - Aug 8 2022

Commitment

Full-Time

Delivery

Online

Credential

Certificate

Year Founded

2015

Scholarships

yes

Created in collaboration with industry leaders, the 8 course Post-Graduate Certificate in Digital & Content Marketing teaches you not only fundamentals of strategy and technical expertise, but also gives you the opportunity to work on real-world projects with actual companies. You’ll have the chance to practice the core job skills top employers demand when hiring digital marketing professionals and graduate with a portfolio of strong digital and content marketing work, which you can use to land your next job.

What You’ll Learn

  • Marketing foundations
  • Business concepts
  • Web analytics
  • Email marketing
  • Content marketing strategy
  • Editorial planning
  • Copywriting for web
  • Consumer research
  • User data and segmentation
  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • CRM (Customer Relationship Management) communications
  • PPC (Pay-Per-Click) advertising

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Next Cohort: Sep 9-Apr 7

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Student Reviews (6)

York University School of Continuing Studies

Extremely disappointing experience

Anonymous

April 18, 2021

Graduated From

Certificate in Full-Stack Web Development

Overall:

1 out of 5

Instructors:

1 stars

Curriculum:

1 stars

Job Assistance:

1 stars

This has been by far the most horrible and disappointing experience. A $10 course on Udemy will teach you far more than this course. If you are really motivated to change your career, this certificate is NOT the right platform. This is nothing but a mo...

This has been by far the most horrible and disappointing experience. A $10 course on Udemy will teach you far more than this course. If you are really motivated to change your career, this certificate is NOT the right platform. This is nothing but a money-grab for the university. 80% of the course was just one slide after another. Out of five just one teacher (1020) made an effort and provided a decent education. Towards the end The Capstone project experience was pretty bad as well. It was conducted very unprofessionally.

So far I've had few interviews and as long as you can crack the coding challenge and have couple of projects on GIT under your belt, no one gives a crap about whether you have this so called certificate from the university.

York University School of Continuing Studies

Online Certificate Business Administration

Anonymous

April 7, 2021

Graduated From

Certificate in Business Administration

Overall:

2 out of 5

Instructors:

3 stars

Curriculum:

3 stars

Job Assistance:

na

I'm on course 2 of 5. I opted for this offering as it was relatively quick, and I needed online.

You will do best in this certificate if you are good at learning by reading. It is very light on lectures so far, and very heavy on reading (either...

I'm on course 2 of 5. I opted for this offering as it was relatively quick, and I needed online.

You will do best in this certificate if you are good at learning by reading. It is very light on lectures so far, and very heavy on reading (either online texts or paper options). It is also rather automated, so most of the human interaction is with your fellow classmates. The purpose of the instructors appears to be to record brief podcasts (8-30 minutes per week) that can be used over and over until they need to be updated. The instructors also give credibility to the courses by displaying their backgrounds in the field. Likely they may even do marking.

One great way of bonding with your fellow classmates is to complain about the learning platform, Moodle, but we do so in external channels (such as Discord, WhatsApp, email) as those are faster than using the Forum and you can swear to your hearts content.

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