Public Relations – Corporate Communications

In our digital online global society, maintaining open and effective communications between corporations, governments, organizations and their public demands highly-trained public relations practitioners. Mohawk’s Public Relations program covers a lot of ground over two semesters, beyond just PR strategies and tactics.

What You’ll Learn

• Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
• Learn to use social and digital media in PR planning and execution.
• Explore media relations, electronic publishing, crisis communications and advertising.
• Acquire expertise in PR analysis and planning.
• Write professional-level public relations materials.
• Develop visually creative materials to meet PR objectives.
• Plan and execute an event.
• Learn the principles of fundraising and execute a fundraising activity.
• Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
• Work with a team of classmates on organizational communications challenges.