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Duration

8 Months

Tuition

$7,441

  Hamilton

Sep 5-May 5

Commitment

Full-Time

Delivery

Classroom

Credential

Graduate Certificate

Year Founded

1966

Scholarships

no

In our digital online global society, maintaining open and effective communications between corporations, governments, organizations and their public demands highly-trained public relations practitioners. Mohawk’s Public Relations program covers a lot of ground over two semesters, beyond just PR strategies and tactics.

What You’ll Learn

  • Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
  • Learn to use social and digital media in PR planning and execution.
  • Explore media relations, electronic publishing, crisis communications and advertising.
  • Acquire expertise in PR analysis and planning.
  • Write professional-level public relations materials.
  • Develop visually creative materials to meet PR objectives.
  • Plan and execute an event.
  • Learn the principles of fundraising and execute a fundraising activity.
  • Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
  • Work with a team of classmates on organizational communications challenges.

Ready to get started?

Next Cohort: Sep 5-May 5

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Student Reviews (3)

Mohawk College

Coop programs

Jake Ramos

Hamilton • December 9, 2021

Graduated From

Computer Systems Technology - Software Development

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I graduated 5 years ago, so this is maybe old and not relevant. The professors were knowledgable and very easy to talk to. They will be available to you when you need them. The coop helped me get a great job n IT, so I shouldn't complain, but it was ha...

I graduated 5 years ago, so this is maybe old and not relevant. The professors were knowledgable and very easy to talk to. They will be available to you when you need them. The coop helped me get a great job n IT, so I shouldn't complain, but it was hard work figuring out where to go and managing administration. So the learning here is really good but I hope they smoothed out this process for getting students into coops.

Mohawk College

BTech partnership with McMaster

Li Wei

Hamilton • December 9, 2021

Graduated From

Computer Systems Technology - Software Development

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

I got to work with McMaster University through the BTech (bachelor of technology) partnership program. Through this I was able to complete my diploma at Mohawk and get a degree at McMaster in IT in about 2.5 years. I took the software engineering techn...

I got to work with McMaster University through the BTech (bachelor of technology) partnership program. Through this I was able to complete my diploma at Mohawk and get a degree at McMaster in IT in about 2.5 years. I took the software engineering technology stream and learned more about how to "do" and build technology than some of my friends in university CompSci programs. A lot of my courses were online and I appreciated the free time this gave me to study when I wanted to. As an added bonus, I got a training in business and product development in building software and infrastructure. This is key because it helped me get a job and get promoted faster because I had the technical and PM experience.

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