Ready to learn more?
Next Cohort: Sep 5-May 5
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Duration
8 Months
Tuition
$7,441
Hamilton
Sep 5-May 5
Commitment
Full-Time
Delivery
Classroom
Credential
Graduate Certificate
Year Founded
1966
Scholarships
no
In our digital online global society, maintaining open and effective communications between corporations, governments, organizations and their public demands highly-trained public relations practitioners. Mohawk’s Public Relations program covers a lot of ground over two semesters, beyond just PR strategies and tactics.
What You’ll Learn
- Formulate PR strategies and execute tactics in corporate and not-for-profit communications.
- Learn to use social and digital media in PR planning and execution.
- Explore media relations, electronic publishing, crisis communications and advertising.
- Acquire expertise in PR analysis and planning.
- Write professional-level public relations materials.
- Develop visually creative materials to meet PR objectives.
- Plan and execute an event.
- Learn the principles of fundraising and execute a fundraising activity.
- Receive an introduction to the Canadian Public Relations Society (CPRS) and the International Association of Business Communicators (IABC).
- Work with a team of classmates on organizational communications challenges.
Ready to get started?
Next Cohort: Sep 5-May 5
By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.
Student Reviews (3)
I graduated 5 years ago, so this is maybe old and not relevant. The professors were knowledgable and very easy to talk to. They will be available to you when you need them. The coop helped me get a great job n IT, so I shouldn't complain, but it was ha...
I got to work with McMaster University through the BTech (bachelor of technology) partnership program. Through this I was able to complete my diploma at Mohawk and get a degree at McMaster in IT in about 2.5 years. I took the software engineering techn...