Business Marketing

You begin Marketing with a foundational understanding of business and its disciplines and scaffold your marketing abilities over two years to create value for the marketplace and open doors to marketing opportunities.

Second-year courses include integrated marketing communications, professional selling, consumer behaviour, design and digital experience, marketing metrics and analysis, retail marketing strategies, e-commerce, business simulations, and entrepreneurship. You become career-ready and contribute to an organization with a marketing placement.

What You’ll Learn

• Develop an integrated marketing communication strategy for marketing products, concepts, goods, or services based on an identified target market.
• Develop pricing strategies which take into account perceived value, competitive pressures, corporate objectives, and cost analysis.
• Develop strategies for the efficient and effective distribution of products, concepts, goods, and services.
• Determine strategies for developing new and modified products, concepts, goods, and services that respond to evolving market needs.
• Evaluate results of marketing activities using criteria related to budgeted sales, costs, profits, and other appropriate criteria.
• Formulate and prepare a marketing plan including marketing objectives, marketing mix, marketing strategies, budgetary considerations, and evaluation criteria.
• Project the impact of a marketing initiative using quantitative information.
• Address marketing problems and opportunities using a variety of strategies and tactics.
• Develop strategies to establish effective working relationships with clients, customers, consumers, co-workers, supervisors, and others.
• Communicate marketing information persuasively and accurately in oral, written, and graphic formats.
• Evaluate the viability of marketing products, concepts, goods, or services in an international market or markets.
• Conduct primary and secondary market research to provide information needed to make marketing decisions.
• Develop personal professional development strategies and plans to enhance leadership, management skills, and marketing expertise.
• Assist in the development of a business plan.
• Apply the principles of business ethics and corporate social responsibility.
• Use professional sales techniques to make a sale.
• Adapt to and apply various and changing technologies, systems, and computer applications used in marketing environments.