Certificate in Public Relations & Communications Management

The Certificate in Public Relations and Communications Management is both student-oriented and professionally based. Professionally based, because its content is kept up to date with best practices in industry, and is frequently augmented by ongoing research in communications.

As a student, you will be trained for an entry-level position in the growing field of public relations and communications. If you already have some experience in the field, you can gain further knowledge and practice in new areas of the industry. You will have opportunities to discuss communications strategies with practitioners from a variety of industry sectors and to work on real public relations cases. By the time you have completed the program, you will have an in-depth overview of the major practice areas, considerable hands-on experience, and a solid resource network.

What You’ll Learn

• Conduct public relations research
• Use best practices for social and traditional media relations
• Plan corporate communications
• Support a firm’s internal communications
• Navigate the public policy process
• Prepare communication plans