Digital Marketing & Social Media

Become a specialist in developing and executing digital marketing strategies with Trebas Institute. This program offers knowledge of online advertising and publicity, search engine optimization (SEO), analytics, data-driven decision-making, content development as well as creating a social media strategy and managing it. Students will also learn how to assess the digital marketing requirements of clients, conduct audits and create and introduce marketing plans.

You will get to work with a number of different clients across a variety of sectors including corporations, NGO’s, governmental agencies, influencers, celebrities, etc. to boost your versatility and ensure success in the jobs market.

What You’ll Learn

• Effectively identify clients’ needs and develop the appropriate strategy/marketing plan
• Develop an online public relations campaign with particular emphasis on using social media platforms
• Manage a client’s social media activity to increase engagement and stimulate business
• Develop a content strategy and use digital advertising tools to promote this
• Update a client’s website and social media pages when there is a change in branding or new product/service launch
• Understand and interpret digital metrics
• Plan, execute, and analyze the results of digital advertising campaigns (using all of the essential platforms such as Google Ads and Facebook for Business)
• Identify new online business opportunities

Employability and Career

79.5% of our students have secured employment within six months of graduation.*

Our graduates have gone onto pursue successful careers in the following roles:

• Digital advertising specialist
• Digital publicist
• Digital strategy consultant
• Marketing coordinator / director
• Media coordinator
• Online public relations officer
• Social media consultant / manager

Domestic $9,200 CAD
International $9,200 CAD