Ready to learn more?
Next Cohort: Jul 20-Sep 21
5 or 10 Weeks
Jul 20-Sep 21
Sep 13 - Nov 15 2022
Oct 12 - Dec 14 2022
Nov 14 - Feb 6 2023
The Search Engine Marketing (SEM) Certificate Course is designed to introduce advanced SEM and analytics skills. Taught by professionals currently working in the industry, the course uses a collaborative, project-based learning model, that mimics what Search Engine Marketers experience in the field. By the end of the course, professionals will have hands-on experience working with Google Ads and Analytics, including advanced analysis, optimization, and campaign management.
What You’ll Learn
- Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then, understand how to improve your ranking by creating great copy and leveraging the right keywords.
- Learn to leverage Google’s Ads network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.
- Learn to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behavior.
Ready to get started?
Next Cohort: Jul 20-Sep 21
Student Reviews (209)
Had a great time learning the core concepts for Product Management from Siddharth and Giuliano!! They broke down an incredible amount of information into well-organized lessons with real life examples, in-class group activities and two group presentati...
Had a great time learning the core concepts for Product Management from Siddharth and Giuliano!! They broke down an incredible amount of information into well-organized lessons with real life examples, in-class group activities and two group presentations. Working in groups helped add more perspective to the concepts and the feedback we received from the instructors was very valuable. This was an online course but the class structure enabled lots of interaction.
I attended BrainStation's digital marketing diploma program when COVID was raging and it was hard to stay focused. My incredible instructor Larissa Hildebrandt and classmates helped put me at ease. The marketing program is fast, in-depth and really han...
I attended BrainStation's digital marketing diploma program when COVID was raging and it was hard to stay focused. My incredible instructor Larissa Hildebrandt and classmates helped put me at ease. The marketing program is fast, in-depth and really hands-on. I was able to build a digital marketing strategy the company I work for while studying. My classmates pushed me and helped me understand marketing in ways I had not considered before. Like other people have said here, the community is amazing and will motivate you like never before!
Do you offer financing for tuition?
Yes we do! We offer different payment options based on the course to make our education as accessible as possible.
Are computers provided?
BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.
Can I just learn on my own?
Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!
Who are my teachers?
All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.