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Duration

5 or 10 Weeks

Tuition

$3,150

  Toronto

Oct 6-Dec 8

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2012

Scholarships

yes

The Search Engine Marketing (SEM) Certificate Course is designed to introduce advanced SEM and analytics skills. Taught by professionals currently working in the industry, the course uses a collaborative, project-based learning model, that mimics what Search Engine Marketers experience in the field. By the end of the course, professionals will have hands-on experience working with Google Ads and Analytics, including advanced analysis, optimization, and campaign management.

What You’ll Learn 

  • Learn and adopt SEO best practices to ensure your website shows up in the top results of relevant searches. Then, understand how to improve your ranking by creating great copy and leveraging the right keywords.
  • Learn to leverage Google’s Ads network to drive engaged traffic to your site. You will develop a campaign, write compelling ad copy, and understand the PPC bidding system to make better use of your advertising budget.
  • Learn to effectively use Google Analytics to measure the success of your marketing activities. Understand the performance of your campaigns to drive traffic and conversions on your site, and learn key insights about your customers and their behavior.

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Next Cohort: Oct 6-Dec 8

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Student Reviews (150)

BrainStation

Worst Experience Ever

Kumail Zaidi

Toronto • September 22, 2020

Graduated From

Web Development Diploma

Overall:

1 out of 5

Instructors:

2 stars

Curriculum:

2 stars

Job Assistance:

1 stars

1) The content that is taught be BrainStation in their web development program is not even adequate knowledge to lend a job in their affiliate company Konrad.

2) There is hardly any support after you complete the program. If you bring this up an...

1) The content that is taught be BrainStation in their web development program is not even adequate knowledge to lend a job in their affiliate company Konrad.

2) There is hardly any support after you complete the program. If you bring this up and keep bugging them you will surely be on their "black list".

3) There is hardly any Database and Authorization covered in the course. Which is one of the keys.

4) Waste of Time, and Money!! Double loss!!

5) Last but not least, there is 0 Job Assistance! ZERO!!

I will not Recommend them to anyone.

BrainStation

A challenging, but excellent course for aspiring Search Engine Marketers

Danica N.

Toronto • September 22, 2020

Graduated From

Search Engine Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I had a great experience taking this 10-week Search Engine Marketing course remotely at BrainStation. The class size was small (~10 students) and we had both a lead professor and an assistant professor, so I always felt supported.

I’m already ...

I had a great experience taking this 10-week Search Engine Marketing course remotely at BrainStation. The class size was small (~10 students) and we had both a lead professor and an assistant professor, so I always felt supported.

I’m already a Sr. Marketer (that focuses primarily on Direct Marketing), so I took SEM to broaden my knowledge within the overall field, and to be able to better understand and communicate with the Performance Digital teams I frequently cross-functionally collaborate with.

This course was challenging, but in the best way possible. Each week we completed about 2.5 hours of lecture time and ~1 hour of time with a partner (in a Zoom breakout room) to practice what we learned in class. My only feedback would be that I felt the 1:1 partner activity time was a bit too much — I would have preferred more interactive activities with the full group to interact more with the rest of the class.

This course requires focus, dedication, and discipline to truly take in the knowledge and work through the in-class assignments that lead up to the final assignment. I’d recommend this course to Marketers, bloggers, and business owners looking to increase conversions and stay on top of their competition.

Full disclosure: I was given complimentary access to this course in exchange for my honest opinions.

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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