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Next Cohort: Jul 28-Aug 25

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Duration

5 weeks

Tuition

$2,900

  Toronto

Jul 28-Aug 25

Commitment

Part-Time

Delivery

Classroom

Year Founded

2012

Scholarships

yes

The SEO/SEM & Analytics course is tailored to those with a marketing background who want to sharpen their digital knowledge by learning advanced Search Engine Marketing and analytics skills. As a more in-depth version of the SEO/SEM & Analytics segment from our Digital Marketing Course, this course cultivates professional digital marketing execution techniques, whether it be for business or a personal brand.

The part-time course breaks down four key digital marketing components, with each section led by a specialized industry expert: Google Analytics, Analysis & Reporting, Search Engine Marketing (SEM) with Google AdWords, and Search Engine Optimization (SEO).

Throughout the course, students will be given a project to apply each lesson’s key learnings, thereby giving them the opportunity to build out a comprehensive strategy to showcase their newfound skills. The course is hands-on and focuses on active learning through case-base study and collaborative project work.

By the end of the course, students will have a solid understanding of the core fundamentals of SEO/SEM and Google Analytics with advanced analysis, optimization and campaign management skills.

Ready to get started?

Next Cohort: Jul 28-Aug 25

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Student Reviews (6)

BrainStation

Digital Marketing program – Great general overview

Vancouver •

Graduated From

Digital Marketing

Overall:

4 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

na

I recently completed Brainstation's Digital Marketing (part-time) program this summer, and was pleased with the learnings I took away from the course. Coming from a Communications background, and having dug a little into digital in my own spare time, t

I recently completed Brainstation's Digital Marketing (part-time) program this summer, and was pleased with the learnings I took away from the course. Coming from a Communications background, and having dug a little into digital in my own spare time, this program was a great refresher about the general scope of digital marketing - from SEO/SEM, social media best practices, Google Analytics/Adwords, content creation, and generating ad campaigns. That being said, if you're looking for a deeper dive into SEO/SEM, I would recommend looking into their SEO-specific program as what's touched on in the DIgital Marketing course is very high level.

Beyond the course material, Brainstation has an unbelievable network of educators that lead their various programs, and I was fortunate to be instructed by Emily and Britt. They were able to integrate their professional experiences into the course material, bringing knowledge from both the corporate and freelance worlds.

If you don't already follow Brainstation on Instagram (@brainstationyvr), you're quite possibly missing out on one of Vancouver's most aesthetically pleasing interior design spots. Brainstation recently relocated their Vancouver HQ from Yaletown to downtown Vancouver, and so the facility sports fresh white walls, and minimal finishings. It's also within walking distance of a multitude of shops and great lunch spots.

The Brainstation community is welcoming, and their customer service is on point! If communicating via email, you can expect a response within 24 hours, not to mention follow-up emails to ensure your questions/learning goals (if you've enrolled in a class) are being met.

In short, if you're looking for a quick refresher on all-things-digital (without diving too deeply into any given area), this is the course for you. And beyond the actual lecture slides and course materials, it's a great place to meet like-minded students/industry professionals. (Make sure to check out their available scholarships too if the course prices are a bit steep for you!)

BrainStation

By industry, for industry.

Vancouver •

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I’m very happy to say I’ve just completed the accelerated format User Experience Design course at Vancouver’s BrainStation. I attended through a scholarship appointment as a Brand Ambassador. I’m very happy with how it went - the instructor was

I’m very happy to say I’ve just completed the accelerated format User Experience Design course at Vancouver’s BrainStation. I attended through a scholarship appointment as a Brand Ambassador. I’m very happy with how it went - the instructor was in industry, and had knowledge about freelance, enterprise, and start-up culture - the students were in industry as well, the loft style studio campus was a great place to chill and work, and the content answered all my questions! Even if you already know about UX it’s a great chance to double down. Being in a formal classroom environment is a great way to gain confidence! I would recommend this to friends!

FAQ

  • Do you offer financing for tuition?

    Yes we do! We offer different payment options based on the course to make our education as accessible as possible.

  • Are computers provided?

    BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.

  • Can I just learn on my own?

    Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!

  • Who are my teachers?

    All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.

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