Ready to learn more?
Next Cohort: May 16-Jun 27
May 16-Jun 27
Jul 26 - Sep 6 2023
Brainstation’s Social Media Marketing Certificate Course is designed to introduce key social media concepts, tools, and best practices. Taught by industry-leading professionals, the course uses a project-based learning model that mimics what Social Media Marketers experience in the field. Students will gain hands-on experience building measurable, end-to-end social campaigns, and working with social media management platforms including Business Manager for Instagram and Facebook, and LinkedIn Campaign Manager.
What You’ll Learn
- Developing a Strategy: Learn to define the overall goal of a social campaign with key performance indicators. Based on business goals, you’ll select your platforms and develop an understanding of what success looks like.
- Creating Campaigns: You’ll dive deep into ad platforms (such as Business Manager for Instagram and Facebook) to create your campaign, including selecting ad units, writing dynamic copy, and setting targets to minimize spend and maximize results.
- Optimizing Performance: Take a data-driven approach to social media, by learning to analyze data and adjust your campaign’s copy, spend and targeting to ensure success.
Ready to get started?
Next Cohort: May 16-Jun 27
Student Reviews (216)
Made learning fun again
Gareth NewmanFebruary 14, 2023
Hey, folks! I've spent some time in lecture halls, trying not to doze off as some professor drones on and on. But this class was completely hands-on, focused on small groups, and offered THREE instructors who were super knowledgeable and always happy t...
Hey, folks! I've spent some time in lecture halls, trying not to doze off as some professor drones on and on. But this class was completely hands-on, focused on small groups, and offered THREE instructors who were super knowledgeable and always happy to answer our questions. Collaboration was key and BrainStation has designed it into every aspect of the expereince. It was like we were all in it together, working toward a common goal. The PM curriculum is one of the original at BrainStation and has gone through what must have been a hundred iterations. But the best part? Instead of dreading class like I usually do, I was excited to go every week. Thanks, BrainStation, for making learning fun again!
Got me the job
Sarah LeeFebruary 14, 2023
Data Science Diploma
My instructors were incredible. The online portal for learning is impressive. The community of people, including the students, administration and professionals who speak at events and hire from BrainStation were all important parts of my experience. An...
My instructors were incredible. The online portal for learning is impressive. The community of people, including the students, administration and professionals who speak at events and hire from BrainStation were all important parts of my experience. And did I mention it was all OSAP eligible? Yup. This was honestly a game changing experience for me and is a big part of the reason why I have a job in the field.
Do you offer financing for tuition?
Yes we do! We offer different payment options based on the course to make our education as accessible as possible.
Are computers provided?
BrainStation courses are BYOL (bring your own laptop). This allows you to complete homework in the comfort of your own home and to become comfortable with your machine to continue your learning beyond completion of the course.
Can I just learn on my own?
Ultimately people are social learners, there is nothing that can substitute a classroom of students as eager to learn as yourself. It may take you years to learn something on your own without proper guidance. At BrainStation we have industry experts that condense years of learning into a matter of weeks and provide resources to support you beyond graduation as well!
Who are my teachers?
All of the teachers at BrainStation are experts in their respective disciplines and bring extensive real world experience into the classroom. Simply put, you are learning from the best and brightest. Most importantly, everyone at BrainStation is extremely passionate about education and empowering our students.