Bachelor of Public Relations Management, Honours

The Bachelor of Public Relations Management, Honours program at Centennial College is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

This program balances the theory, principles and application of PR with a solid foundation in business principles through ten core business courses. During you time in the program, you’ll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you’ll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

Because the program will highlight research, social and digital media, corporate communications and foundations in business, you’ll develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.

What You’ll Learn

• Develop a specialized, interdisciplinary knowledge of the principles, theories, concepts, and methods for business operations from a management, finance, marketing, legal, human resources and operations perspective, with an emphasis on their application as they relate to communications and public relations.
• Integrate practical knowledge of public relations theory and best practices in the development and execution of communications programs across multiple sectors including corporate, not-for-profit and public sector organizations
• Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations
• Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live and participate as globally competent professionals and global citizens.
• Develop research skills to examine and analyze primary and secondary data and assess their reliability, validity, merits and limitations to apply them to business and communications challenges.
• Integrate communications research and planning methods and skills to coordinate and conduct strategic communications planning, including development and delivery of effective communications, public relations and social media programs targeted to external and internal stakeholders that are aligned with an organization’s strategic objectives.
• Explain measurement standards and analytics for the analysis and evaluation of online and offline communications and public relations programs, and evaluate impact on business objectives, outcomes and influence.
• Incorporate analytical, critical and independent thinking skills to assess complex business and communications issues within organizations and formulate diverse, creative communications approaches to meet them along with the ability to effectively counsel organizational decision makers.
• Develop strategies and identify available resources for personal and professional development as a life-long learner, effective team player and leader in the corporate communications and public relations industry.
• Conduct all activities within established PR codes of conduct, ethical practices and communications law related to corporate communications and public relations.