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Duration

4 Years

Tuition

$23,826

  Toronto

Sep 5-Aug 27

Commitment

Full-Time

Delivery

Classroom

Credential

Degree

Year Founded

1966

Scholarships

no

The Bachelor of Public Relations Management, Honours program at Centennial College is a unique, first-of-its-kind offering in Canada that combines public relations and business studies. In four years, this program will prepare you for an exciting career in public relations (PR), social media and corporate communications.

This program balances the theory, principles and application of PR with a solid foundation in business principles through ten core business courses. During you time in the program, you’ll complete real-world projects that will allow you to apply your newly-acquired knowledge. From writing media releases to planning events, you’ll engage in practical scenarios that will ground the core classroom concepts of this four-year degree.

Because the program will highlight research, social and digital media, corporate communications and foundations in business, you’ll develop the critical thinking and strategic communication skills to perform a vital role in healthy organizations and businesses.

What You’ll Learn

  • Develop a specialized, interdisciplinary knowledge of the principles, theories, concepts, and methods for business operations from a management, finance, marketing, legal, human resources and operations perspective, with an emphasis on their application as they relate to communications and public relations.
  • Integrate practical knowledge of public relations theory and best practices in the development and execution of communications programs across multiple sectors including corporate, not-for-profit and public sector organizations
  • Interpret the impact of social, cultural, political, and technological factors on the rapid and ongoing transformation of business, media and communications, and formulate contemporary questions, challenges and opportunities that arise in relation to the practice of corporate communications and public relations
  • Analyze and appraise the social, cultural, political and economic aspects of a diverse society and world in which graduates will live and participate as globally competent professionals and global citizens.
  • Develop research skills to examine and analyze primary and secondary data and assess their reliability, validity, merits and limitations to apply them to business and communications challenges.
  • Integrate communications research and planning methods and skills to coordinate and conduct strategic communications planning, including development and delivery of effective communications, public relations and social media programs targeted to external and internal stakeholders that are aligned with an organization’s strategic objectives.
  • Explain measurement standards and analytics for the analysis and evaluation of online and offline communications and public relations programs, and evaluate impact on business objectives, outcomes and influence.
  • Incorporate analytical, critical and independent thinking skills to assess complex business and communications issues within organizations and formulate diverse, creative communications approaches to meet them along with the ability to effectively counsel organizational decision makers.
  • Develop strategies and identify available resources for personal and professional development as a life-long learner, effective team player and leader in the corporate communications and public relations industry.
  • Conduct all activities within established PR codes of conduct, ethical practices and communications law related to corporate communications and public relations.

Ready to get started?

Next Cohort: Sep 5-Aug 27

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Student Reviews (2)

Centennial College

Must be read

Duygu Tasdan

June 25, 2020

Graduated From

Business Accounting

Overall:

1 out of 5

Instructors:

1 stars

Curriculum:

1 stars

Job Assistance:

1 stars

I wanted to apply to Centennial College for the Digital Marketing programme.

But they don’t inform new students about the total fees before paying the deposit. They told "approximate fee" and they wanted me to pay a deposit ( 2.650 $) without ...

I wanted to apply to Centennial College for the Digital Marketing programme.

But they don’t inform new students about the total fees before paying the deposit. They told "approximate fee" and they wanted me to pay a deposit ( 2.650 $) without knowing the total 1-year fee. They just want to have money, money, money!!! Students have a right to learn the exact final tuition fee before they register. They said that they would let me know until 22nd June 2020 but still there is no information. I sent an e-mail 3 times after 22nd June, they never answered my mail.

Moreover
After the pandemic, the Centennial college has just started to demand the whole tuition fee only from the international students until 6th July 2020 while they were taking the fee semester by semester before the pandemic.
They are not asking the whole fee from the domestic students.

Centennial does not be equal for all students in terms of the payment schedule. The epidemic has already affected to all international students. However, Centennial still does not inform students about Fall fees?

My suggestion is please be careful while you want to go to Centennial College. You should think more than twice if you don't want to go to a school which sees you only as money and doesn't respect your rights.

Centennial College

Good focus on jobs and practical skills

Abdulaziz A.

June 28, 2019

Graduated From

Project Management Graduate Certificate

Overall:

5 out of 5

Instructors:

4 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Good school that draws students from all around the world. I liked to focus on practical learning and helping graduates find job placements. Faculty and Administration staff were helpful and friendly. I studied here after getting my PR in Canada and my...

Good school that draws students from all around the world. I liked to focus on practical learning and helping graduates find job placements. Faculty and Administration staff were helpful and friendly. I studied here after getting my PR in Canada and my experience has been recognized by employers in the IT industry.

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