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Next Cohort: Jan 3-Dec 22

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Duration

1 year

Tuition

$4,551

  Toronto

Jan 3-Dec 22

Commitment

Full-Time

Delivery

Classroom

Credential

Graduate Certificate

Year Founded

1966

Scholarships

no

The Public Relations – Corporate Communications program takes just two semesters to complete and is one of the most highly regarded Public Relations (PR) programs in Toronto. The courses in this graduate certificate program will reflect the thinking that no two days in PR are alike.

The industry experts who teach the courses will ensure you connect with the PR industry and you’ll work on real client campaigns designed and executed by students. Past and current clients include: Alpine Canada, Invictus Games, CivicAction, Genwell, City Scouts Camp and Top 40 Under 40 Alumni.

What You’ll Learn

  • Learn to research, write, plan, design and implement strategic communications plans for real clients, analyze paid influencers, organize real events for local charities, produce videos and newsletters, and write media releases and employee intranet articles in CP style.
  • Gain an understanding of how communications strategies influence employee attitudes, shift stakeholders’ opinions and tell an organization’s story to the media.
  • Coordinate and contribute to the planning of public relations activities, including the development of clear, measurable communication objectives and project or tactical budgets and selection of strategies, tactics, tools and resources to manage a range of stakeholder relationships and issues and achieve organizational objectives.
  • Coordinate, contribute to and adapt the implementation of strategies and tactics and the management of budgets and resources to achieve communication objectives and meet activity guidelines and requirements.
  • Write and edit clear, accurate, targeted copy aligned to organizational objectives, appropriate for the chosen channel(s) and to a specified deadline.
  • Produce effective, accessible, and timely print, digital and multimedia communications, independently and collaboratively, to manage specific stakeholder relations and/or issues and achieve organizational objectives.
  • Use research results and analytical skills to guide the development of communication objectives and public relations activities, evaluate their impact, and support organizational objectives and stakeholder relationships.
  • Engage stakeholders by adapting language, tone and presentation style to the public relations purpose, situation, audience and channel(s).
  • Comply with and support others to work in accordance with relevant professional association and industry codes of ethics, public relations professional standards and practices, and legal obligations, protocols and policies.
  • Monitor emerging social and economic trends, and local, national and global issues to guide the planning and implementation of public relations strategies and tactics and support organizational effectiveness, stakeholder relationships and ongoing personal professional development.
  • Assess the selection and implications of current and emerging technologies on the quality and delivery of public relations activities and on organizational effectiveness.
  • Select strategies and tools to build and manage stakeholder relationships to support public relations activities, organizational objectives and career development.

Ready to get started?

Next Cohort: Jan 3-Dec 22

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Student Reviews (2)

Centennial College

Must be read

Duygu Tasdan

June 25, 2020

Graduated From

Business Accounting

Overall:

1 out of 5

Instructors:

1 stars

Curriculum:

1 stars

Job Assistance:

1 stars

I wanted to apply to Centennial College for the Digital Marketing programme.

But they don’t inform new students about the total fees before paying the deposit. They told "approximate fee" and they wanted me to pay a deposit ( 2.650 $) without ...

I wanted to apply to Centennial College for the Digital Marketing programme.

But they don’t inform new students about the total fees before paying the deposit. They told "approximate fee" and they wanted me to pay a deposit ( 2.650 $) without knowing the total 1-year fee. They just want to have money, money, money!!! Students have a right to learn the exact final tuition fee before they register. They said that they would let me know until 22nd June 2020 but still there is no information. I sent an e-mail 3 times after 22nd June, they never answered my mail.

Moreover
After the pandemic, the Centennial college has just started to demand the whole tuition fee only from the international students until 6th July 2020 while they were taking the fee semester by semester before the pandemic.
They are not asking the whole fee from the domestic students.

Centennial does not be equal for all students in terms of the payment schedule. The epidemic has already affected to all international students. However, Centennial still does not inform students about Fall fees?

My suggestion is please be careful while you want to go to Centennial College. You should think more than twice if you don't want to go to a school which sees you only as money and doesn't respect your rights.

Centennial College

Good focus on jobs and practical skills

Abdulaziz A.

June 28, 2019

Graduated From

Project Management Graduate Certificate

Overall:

5 out of 5

Instructors:

4 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Good school that draws students from all around the world. I liked to focus on practical learning and helping graduates find job placements. Faculty and Administration staff were helpful and friendly. I studied here after getting my PR in Canada and my...

Good school that draws students from all around the world. I liked to focus on practical learning and helping graduates find job placements. Faculty and Administration staff were helpful and friendly. I studied here after getting my PR in Canada and my experience has been recognized by employers in the IT industry.

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