Event Management

Humber’s Event Management graduate certificate program includes comprehensive and hands on training combined with industry involvement and the ability to apply what you have learned through an internship. They provide you with essential skills such as venue selection, logistic and time planning, staging, selection of food and beverage, budgeting, staffing, post- event evaluation, and professional expectations. You will learn to design, develop, co-ordinate and manage a broad range of events such as corporate meeting planning; film, documentary and music festivals; not-for-profit experiential events and galas; brand experience; consumer events; and trade shows.

Additionally, you will gain transferable, practical knowledge and skills in management practices such as planning, design, marketing, human resource and volunteer management, sponsorship, catering management, budgeting, risk management, and event evaluation – for in-person or online/virtual events. Faculty are chosen for their expertise and experience in the event management field and many continue to work in the industry.

Gain hands-on experience in the industry with a work placement that will give you the opportunity to apply in a real business what you have learned in the classroom. Students initiate the placement with the aid of faculty, targeting companies in the Greater Toronto Area. A 160-hour (minimum) work placement may be completed full time in the third semester.

What You’ll Learn

• Create, plan, and design an event to meet organizational and/or client needs.
• Coordinate event site logistics, and staging, to achieve the event objectives.
• Plan, promote and produce marketing plans and communications for events that meet organizational and/or client objectives.
• Coordinate staff, contractors and volunteers to deliver the desired results of an event.
• Manage the financial aspects of an event to meet event objectives.
• Manage the business operations for administration, procurement, and oversight of event projects, to meet organization and/or client needs.
• Develop strategies to mitigate risk and liability to ensure the safety and security of participants during an event.
• Conduct oneself in an ethical and professional manner with clients, contractors and participants of events in order to create positive experiences and relationships.
• Formulate strategies that support intercultural awareness and inclusion to create events that meet the needs of diverse populations.
• Select industry standard technology platforms, systems, tools and applications to support the planning and operation of events.
• Develop and implement funding mechanisms to support event objectives such as sponsorship programs, fundraising initiatives, and/or grants.
• Engage in ongoing learning for professional and career growth.