PM MasterClass

Product Faculty offers Toronto’s most intimate and hands-on masterclass in basic and advanced product management topics for aspiring PM stars. The course focuses on the practical application of PM concepts, including user experience research, design tools and critical business skills used by leading product managers across Canada and beyond.

This 10-student, in-person class ensures each student gets one-on-one support to master key concepts and mentorship to apply learnings in their role. The class is designed to start from the basics and cover advanced PM topics with a focus on practical application and research.

Each Masterclass is hand-picked to ensure discussions are rich and curated. Graduating students join alumni working at Toronto’s best startups. Students form a close-knit group and through alumni events are encouraged to keep in touch past the end of every cohort.

Classes are offered part-time, on week-nights to ensure they fit your work schedule. Classes are capped at 10 students, with each student receiving up to 3 hours of 1:1 mentorship outside of class.

What You’ll Learn

• Strategy development
• Strategy execution
• Product roadmaps
• User personas
• Key communication skills
• Product market fit
• Choosing metrics that matter
• Essential business skills
• Usability testing

About the Instructors

Moe Ali, PM Lead Instructor

Moe Ali has worked in key product management roles for companies such as Apple, Loblaw Digital and LookBookHQ. Moe was previously the lead instructor for Product Management at BrainStation and has been a guest lecturer at Product School in San Francisco.

Moe’s background as a University of Waterloo engineering graduate, combined with his MBA from Queen’s University, has allowed him to develop a deep understanding of how product management, business and technology can intersect to create explosive results for organizations of every kind.

Samantha Yuan, Product Design Instructor

Samantha is a Sr. Product Designer working at the high-profile Garage team at Shopify’s R&D office in Toronto. Prior to working at Shopify Samantha was the Lead Product Designer for online grocery service Click and Collect at Loblaw Digital.

Samantha has a Master’s of Applied Science in Systems Design Engineering from the University of Waterloo where she focused on Human Factor research.