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Next Cohort: Jul 6-Sep 7
Jul 6-Sep 7
Product Faculty offers Toronto’s most intimate and hands-on masterclass in basic and advanced product management topics for aspiring PM stars. The course focuses on the practical application of PM concepts, including user experience research, design tools and critical business skills used by leading product managers across Canada and beyond.
This 10-student, in-person class ensures each student gets one-on-one support to master key concepts and mentorship to apply learnings in their role. The class is designed to start from the basics and cover advanced PM topics with a focus on practical application and research.
Each Masterclass is hand-picked to ensure discussions are rich and curated. Graduating students join alumni working at Toronto’s best startups. Students form a close-knit group and through alumni events are encouraged to keep in touch past the end of every cohort.
Classes are offered part-time, on week-nights to ensure they fit your work schedule. Classes are capped at 10 students, with each student receiving up to 3 hours of 1:1 mentorship outside of class.
What You’ll Learn
- Strategy development
- Strategy execution
- Product roadmaps
- User personas
- Key communication skills
- Product market fit
- Choosing metrics that matter
- Essential business skills
- Usability testing
About the Instructors
Moe Ali, PM Lead Instructor
Moe Ali has worked in key product management roles for companies such as Apple, Loblaw Digital and LookBookHQ. Moe was previously the lead instructor for Product Management at BrainStation and has been a guest lecturer at Product School in San Francisco.
Moe’s background as a University of Waterloo engineering graduate, combined with his MBA from Queen’s University, has allowed him to develop a deep understanding of how product management, business and technology can intersect to create explosive results for organizations of every kind.
Samantha Yuan, Product Design Instructor
Samantha is a Sr. Product Designer working at the high-profile Garage team at Shopify’s R&D office in Toronto. Prior to working at Shopify Samantha was the Lead Product Designer for online grocery service Click and Collect at Loblaw Digital.
Samantha has a Master’s of Applied Science in Systems Design Engineering from the University of Waterloo where she focused on Human Factor research.
Ready to get started?
Next Cohort: Jul 6-Sep 7
Student Reviews (5)
About 3 months after graduating from Product Faculty, I've been promoted to a Senior Product Manager role at my company! Taking the course at Product Faculty was different than any course I've ever taken. Even before the course started, I was able to g...
About 3 months after graduating from Product Faculty, I've been promoted to a Senior Product Manager role at my company! Taking the course at Product Faculty was different than any course I've ever taken. Even before the course started, I was able to get on a call with Moe (the instructor) who personally answered any of my questions. There were no sales people, no advisers - I got to speak with Moe directly to learn about the course and plan out where I'd be after taking it.
Let me touch on key points that I liked best about taking Product Faculty's course:
Moe has an open door policy that continues after the course ends. He has a large Product Management network in Toronto and even after the course was done, I've gotten on calls with Moe where he's mentored me and answered product questions that I have. We also have a slack group where more continues to share Product Events and answer any of our questions. Doing this course with Moe is like getting an unlimited course where we can continue to ask questions at any time.
Advanced Content with Examples
The course covers all the basics with hands-on exercises and case studies that get the concepts across. The course also goes into advanced topics like choosing the right metrics for measuring product performance, growth hacking, customer journey mapping and many others. The best part is that Moe uses many real-life examples from his experience that drives the point home. This way you aren't getting just theory regurgitated to you, but you know you are hearing from someone who's done what's being taught.
We had AMAZING guest speakers that came and spoke to our class of 10 students. These included the Chief Product Officer at Kik, and other product leaders from some of the best tech companies in Toronto including Shopify and FreshBooks. I can't imagine any other opportunity where we'll get to meet with, and ask questions from such amazing product leaders in a small classroom setting.
If you are considering a move into product management, or if you are looking to improve your PM skills, I would highly recommend Product Faculty.
I know this is a big decision for many people, if you have any questions - don't hesitate to reach out to me!