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Next Cohort: Aug 14-Sep 11

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Duration

5 Weeks

Tuition

$1,650

  Toronto

Aug 14-Sep 11

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2015

Average Class Size

7:1

Scholarships

yes

Learn the essential skills of paid advertising in 5 weeks.

Our Paid Advertising Essentials Certificate is designed to equip you with the necessary skills to launch and measure digital advertising campaigns in a professional setting, leveraging the software, tools, best practices, and techniques used in the digital advertising industry today.

Upon successful completion, you will be able to create and track digital marketing campaigns, determine cost per acquisition of customers and users, and leverage campaign data to increase ROI.

We highly recommend taking this course as well as the SEO & Content Marketing Essentials course for a solid foundational skill-set in digital marketing.

CURRICULUM

  • Google Analytics: Learn how to implement Google Analytics to apply fundamental concepts like performance measurement, comparison and optimization.
  • Google AdWords: Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.
  • Conversion Optimization and A/B Testing: Learn the best practices of optimizing for conversion, and what aspects to test in order to measure performance and make improvements.
  • Segmenting and Targeting: Learn how to focus your content and advertising efforts to different sections of your overall audience.
  • Social Media Management and Advertising: Understand how to manage multiple social media platforms to achieve specific business objectives, and the fundamentals of advertising on major social platforms.
  • Landing Pages: Learn how to create and optimize landing pages to boost online conversions.

STUDENT JOURNEY

  • Building Community: Every aspect of our school experience is dedicated to creating a space where students, instructors, alumni, and mentors can engage with one another in a way that’s professional, supportive and friendly.
  • Active Learning Methodology: Instructors facilitate lessons which are designed to be highly interactive and engaging to optimize your retention rate. We are passionate about making learning fun.
  • Project-Based Applied Learning: You will be given time to work with your team on client projects. It’s during that time that instructors, mentors and TAs will be available to give you guidance and feedback on your work.
  • Peer and Instructor Feedback: Peer evaluation is a tremendously effective way to not only gain the skills required to assess the quality of a team member’s work, but also to learn how to receive and articulate constructive feedback to them.

Ready to get started?

Next Cohort: Aug 14-Sep 11

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Student Reviews (11)

Red Academy

Digital Marketing Professional (Full-Time)

Vancouver •

Graduated From

Digital Marketing Professional

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

RED's full-time Digital Marketing Professional saved me from years of trial and error. Before I started, I was a marketing coordinator for a big retail brand in Vancouver, responsible for social media and email marketing. I knew there was a lot more to

RED's full-time Digital Marketing Professional saved me from years of trial and error. Before I started, I was a marketing coordinator for a big retail brand in Vancouver, responsible for social media and email marketing. I knew there was a lot more to learn if I was going to become a well-rounded marketer, but I was paralyzed by all the buzzwords and different directions I could have taken my career in. RED gave me the structure I needed to hone in on skills that really matter.

First thing you should know is that the workload is intense. You'll get to consult for real companies, and you'll want to use that time to do your best work possible and impress people who could offer you a job at the end of the program. This means you'll definitely put in hours after class. You will also quickly learn how to manage clients and develop confidence when giving presentations--one of the amazing things about RED's approach to teaching.

Instructors are knowledgable and approachable industry professionals. The community is extremely encouraging and friendly, and I loved Friday socials as a way to unwind at the end of a long week.

RED puts a lot of resources into career services and getting you job-ready. In addition to introducing you to a great network of companies in the tech field, they'll help you polish your resume and coach you through the interview process.

This course really was a game-changer for me. I would 100% recommend it to anyone who wants to grow as a digital marketing professional--and fast!

Red Academy

Best decision yet!

Toronto •

Graduated From

Web Developer Professional

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

4 stars

Studying at RED Academy has to be one of the greatest, and most motivating experiences of my life!

I came to RED after working as a line-cook for 2 years with no relevant experience and without a high-school diploma. All I had was a desire to

Studying at RED Academy has to be one of the greatest, and most motivating experiences of my life!

I came to RED after working as a line-cook for 2 years with no relevant experience and without a high-school diploma. All I had was a desire to succeed and to learn. Every step of the way I was mentored and pushed to achieve my goal, whether from the incredible instructors, Personal Professional Development sessions or the amazing people I learned alongside.

I took the Web and App development programs and was taught by Carlos and Ali who are some of the most knowledgeable and approachable guys I've ever met. They really teach you not only how to code, but how to think and figure out problems on your own!

All of my classmates to my knowledge are now employed and I myself have just accepted a dream job offer. I highly recommend the programs at RED if you are looking for a quick effective career swap, this is the place!

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