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Next Cohort: Feb 19-Mar 19

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Duration

5 Weeks

Tuition

$1,650

  Toronto

Feb 19-Mar 19

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2015

Average Class Size

7:1

Scholarships

yes

Learn the essential skills of paid advertising in 5 weeks.

Our Paid Advertising Essentials Certificate is designed to equip you with the necessary skills to launch and measure digital advertising campaigns in a professional setting, leveraging the software, tools, best practices, and techniques used in the digital advertising industry today.

Upon successful completion, you will be able to create and track digital marketing campaigns, determine cost per acquisition of customers and users, and leverage campaign data to increase ROI.

We highly recommend taking this course as well as the SEO & Content Marketing Essentials course for a solid foundational skill-set in digital marketing.

What You’ll Learn 

  • Google Analytics: Learn how to implement Google Analytics to apply fundamental concepts like performance measurement, comparison and optimization.
  • Google AdWords: Build ad strategies that attract and generate customers through account optimization, bidding strategies and compelling ad copy.
  • Conversion Optimization and A/B Testing: Learn the best practices of optimizing for conversion, and what aspects to test in order to measure performance and make improvements.
  • Segmenting and Targeting: Learn how to focus your content and advertising efforts to different sections of your overall audience.
  • Social Media Management and Advertising: Understand how to manage multiple social media platforms to achieve specific business objectives, and the fundamentals of advertising on major social platforms.
  • Landing Pages: Learn how to create and optimize landing pages to boost online conversions.

Ready to get started?

Next Cohort: Feb 19-Mar 19

  • This field is for validation purposes and should be left unchanged.

By submitting your email address, you acknowledge and agree to CourseCompare.ca's Terms of Service and Privacy Policy.

Student Reviews (17)

Red Academy

Campaign manager at leading digital agency

Vancouver •

Graduated From

Digital Marketing Professional

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

RED delivered! I enrolled at RED Academy after I finished a communications degree at UBC. I wanted a quick access point to the tech and startup community in Canada, and that's exactly what I got. The program exposed me to all of the most important skil

RED delivered! I enrolled at RED Academy after I finished a communications degree at UBC. I wanted a quick access point to the tech and startup community in Canada, and that's exactly what I got. The program exposed me to all of the most important skills and tools used by digital marketers today and helped me choose what to specialize in (PPC campaigns and digital strategy). The experience definitely opened up new job opportunities for me. I now work in a digital role at leading Canadian agency. A++ and thank you!

Red Academy

Fast-track to valuable job skills

Vancouver •

Graduated From

Digital Marketing Professional

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I graduated with a marketing degree from an American university. RED's Digital Marketing Professional program taught me technical skills in three months that I didn't get during my 4-year degree. Looking to upgrade, switch careers or market your own pr

I graduated with a marketing degree from an American university. RED's Digital Marketing Professional program taught me technical skills in three months that I didn't get during my 4-year degree. Looking to upgrade, switch careers or market your own products and services -- this is the place to do it!

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