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Next Cohort: Jul 10-Aug 7

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Duration

5 Weeks

Tuition

$1,650

  Toronto

Jul 10-Aug 7

Commitment

Part-Time

Delivery

Classroom

Credential

Certificate

Year Founded

2015

Average Class Size

7:1

Scholarships

yes

Learn the essential skills of search engine optimization and content marketing in 5 weeks.

Our SEO & Content Marketing Essentials Certificate offers the perfect introduction to the basics of search engine optimization and content marketing strategy. The course is designed for students who want to gain the practical skills needed to develop a comprehensive content marketing strategy in a professional setting, leveraging the software, tools, tactics, and techniques used in today’s industry.

Upon successful completion, students will be able to create, manage and measure digital content marketing strategy for a brand, including; blog writing, copywriting, e-mail marketing campaigns, social media management, and SEO.

Topics Covered

  • Google Analytics: Learn how to implement Google Analytics to apply fundamental concepts like performance measurement, comparison and optimization.
  • Search Engine Optimization (SEO): Understand on-page, off-page and technical SEO practices and how to best implement these strategies across different types of websites.
  • Content Creation & Strategy: Plan, develop, and manage a content strategy for a client, and learn how to track a develop your strategy over time.
  • Copywriting: Discover the art of writing web content that persuades people to take a very specific action.
  • Blogging: Learn to develop, curate, promote and optimize engaging high quality blog content.
  • Social Media & Community Management: Understand a business’ social media goals, audit channels and create a content strategy across multiple social media channels.
  • Email Marketing: Build an email marketing strategy and learn how to increase open rates and engagement to run effective email marketing campaigns for clients.

Ready to get started?

Next Cohort: Jul 10-Aug 7

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Student Reviews (11)

Red Academy

Digital Marketing Professional (Full-Time)

Vancouver •

Graduated From

Digital Marketing Professional

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

RED's full-time Digital Marketing Professional saved me from years of trial and error. Before I started, I was a marketing coordinator for a big retail brand in Vancouver, responsible for social media and email marketing. I knew there was a lot more to

RED's full-time Digital Marketing Professional saved me from years of trial and error. Before I started, I was a marketing coordinator for a big retail brand in Vancouver, responsible for social media and email marketing. I knew there was a lot more to learn if I was going to become a well-rounded marketer, but I was paralyzed by all the buzzwords and different directions I could have taken my career in. RED gave me the structure I needed to hone in on skills that really matter.

First thing you should know is that the workload is intense. You'll get to consult for real companies, and you'll want to use that time to do your best work possible and impress people who could offer you a job at the end of the program. This means you'll definitely put in hours after class. You will also quickly learn how to manage clients and develop confidence when giving presentations--one of the amazing things about RED's approach to teaching.

Instructors are knowledgable and approachable industry professionals. The community is extremely encouraging and friendly, and I loved Friday socials as a way to unwind at the end of a long week.

RED puts a lot of resources into career services and getting you job-ready. In addition to introducing you to a great network of companies in the tech field, they'll help you polish your resume and coach you through the interview process.

This course really was a game-changer for me. I would 100% recommend it to anyone who wants to grow as a digital marketing professional--and fast!

Red Academy

Best decision yet!

Toronto •

Graduated From

Web Developer Professional

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

4 stars

Job Assistance:

4 stars

Studying at RED Academy has to be one of the greatest, and most motivating experiences of my life!

I came to RED after working as a line-cook for 2 years with no relevant experience and without a high-school diploma. All I had was a desire to

Studying at RED Academy has to be one of the greatest, and most motivating experiences of my life!

I came to RED after working as a line-cook for 2 years with no relevant experience and without a high-school diploma. All I had was a desire to succeed and to learn. Every step of the way I was mentored and pushed to achieve my goal, whether from the incredible instructors, Personal Professional Development sessions or the amazing people I learned alongside.

I took the Web and App development programs and was taught by Carlos and Ali who are some of the most knowledgeable and approachable guys I've ever met. They really teach you not only how to code, but how to think and figure out problems on your own!

All of my classmates to my knowledge are now employed and I myself have just accepted a dream job offer. I highly recommend the programs at RED if you are looking for a quick effective career swap, this is the place!

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