The Certificate in Sales Management is designed to equip sales managers and team leaders with the knowledge, tools and insights required to develop and maintain an effective sales force. You’ll have the opportunity to reflect on your team, your company, your style, and what it takes to reach your sales goals in a highly complex and competitive environment.

Today’s sales managers recognize that their job has evolved well beyond motivating and managing a sales force to building strategic sales processes that support business objectives. To deliver revenue and profit growth, your organization needs flawless execution at the business level and strong management at the employee level.

Achieving strategic business and revenue goals requires the sales manager to deliver situational leadership, team alignment and accountability, effective performance coaching, and a proper focused sales management process. By reinforcing these core competencies coupled with a disciplined customer driven approach, your organization can position itself for competitive success.

What You’ll Learn

• Drive your sales team to higher productivity and better results.
• Lead your market with advanced sales, digital tools and customer retention strategies.
• Develop or strengthen your team building, management and coaching capabilities.