Developing and Presenting a Successful Business Case

How do you move your new projects and strategies forward? You have a great idea to capitalize on a new market opportunity, but it will require a commitment of key business resources in order to execute the plan. Companies today require key business decisions to be supported with rock-solid business case development. In this course, you will learn how to make a compelling rationale for your new strategic opportunities, in a clear and comprehensive manner, using a proven five-step model. Plus, learn effective report presentation techniques.

Writing a business case using this five-step model will save you time and can be used immediately to build a compelling proposal. Program/Opportunity Identification – learn to specify the gap between the actual and ideal – and how your ideas will achieve measurable improvement. Analysis of success drivers and impediments – learn the steps of systematically building a business case for your organization. Presenting strategical and tactical alternatives – identify and present key options at both a strategic and tactical level. This business-case writing training course includes comprehensive financial evaluation and recommendations – a complete process to compare the pros and cons of each idea, including financial, corporate and environmental goals. Finally, implementing a winning action plan – how to present and timeline your recommendations across four key functional areas: operations, marketing, finance and HR.

What You’ll Learn

• Present compelling business cases to management and stakeholders.
• Use financial information and market data in your decision-making processes.
• Prepare cost reduction and operational improvement proposals for your business.
• Learn about other successful business case development from diverse industries.
• Collaborate with other participants on an actual business case.
• Present and tell the story behind your winning business case.

This skills-intensive online workshop is ideal for business managers, directors and vice-presidents who regularly develop and present new proposals, budgets, business plans and recommendations. It will teach participants how to build successful cases and cut preparation time.

This program runs continuously, so students can begin the program at any time.