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Next Cohort: Mar 1-Mar 5

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Duration

5 days

Tuition

$4,750

  Toronto

Mar 1-Mar 5

Commitment

Full-Time

Delivery

Classroom

Credential

Certificate

Year Founded

1966

Scholarships

no

Learn leadership and interpersonal dynamics, the marketing management process, strategic and business planning, the financial management process and performance evaluation.

By understanding these management and leadership skills for new managers you will master the techniques of analyzing and using financial statements, budgeting, cost control and performance evaluations, and become proficient at planning and implementing business strategy.

Through analyzing and improving your personal leadership style, you’ll learn to open the lines of communication, foster teamwork and accredit your staff. From segmentation to positioning to new product development, you’ll gain insight on distinguishing between and excelling at the many marketing management processes while aligning your department with the wider strategic initiatives of your organization.

What You’ll Learn

  • Understand and improve your leadership style
  • Learn the latest techniques for performance evaluation
  • Understand the marketing management process, from segmentation to positioning to new product development
  • Practise new product development skills with a hands-on simulation workshop
  • Learn how to write and deploy business plans
  • Discover cost control and budgeting techniques for your department
  • Learn how to foster teamwork and empower your staff
  • Understand the rules of employee competency
  • Learn the best ways to handle crisis situations
  • Learn how to analyze and use financial statements
  • Open the lines of communication with both your staff and senior management
  • Learn to plan and implement business strategy

Ready to get started?

Next Cohort: Mar 1-Mar 5

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Student Reviews (3)

Schulich School of Business

Great way to prep for the PMP Exam

Sarah Fraley

Toronto • June 12, 2020

Graduated From

PMP Exam Preparation Course

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

This course was amazing. I received a very good overview of what to expect from the exam and I passed the exam with an overall above target score.

Sandy was an amazing teacher who came with a wealth of knowledge that spanned across a wide variet...

This course was amazing. I received a very good overview of what to expect from the exam and I passed the exam with an overall above target score.

Sandy was an amazing teacher who came with a wealth of knowledge that spanned across a wide variety of industries.

I would highly recommend anyone preparing for the PMP Exam to take this course. The food was also spectacular!

Schulich School of Business

Instructor quality varies, but great network

Ree

Toronto • June 12, 2020

Graduated From

Masters Certificate in Project Management

Overall:

5 out of 5

Instructors:

3 stars

Curriculum:

4 stars

Job Assistance:

na

My organization paid for half the tuition, so I felt the course was great value for my investment.
The course was very interesting and engaging; materials and homework assignments are great, as are the others in the program. I am still in touch w...

My organization paid for half the tuition, so I felt the course was great value for my investment.
The course was very interesting and engaging; materials and homework assignments are great, as are the others in the program. I am still in touch with 2 of my classmates!
The only issue I had was that instructor quality varied quite a bit - some were incredible, others, not so much. I hope the school can ensure all instructors are top notch.

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