Management 1: The New Managers Course

Learn leadership and interpersonal dynamics, the marketing management process, strategic and business planning, the financial management process and performance evaluation.

By understanding these management and leadership skills for new managers you will master the techniques of analyzing and using financial statements, budgeting, cost control and performance evaluations, and become proficient at planning and implementing business strategy.

Through analyzing and improving your personal leadership style, you’ll learn to open the lines of communication, foster teamwork and accredit your staff. From segmentation to positioning to new product development, you’ll gain insight on distinguishing between and excelling at the many marketing management processes while aligning your department with the wider strategic initiatives of your organization.

What You’ll Learn

• Understand and improve your leadership style
• Learn the latest techniques for performance evaluation
• Understand the marketing management process, from segmentation to positioning to new product development
• Practise new product development skills with a hands-on simulation workshop
• Learn how to write and deploy business plans
• Discover cost control and budgeting techniques for your department
• Learn how to foster teamwork and empower your staff
• Understand the rules of employee competency
• Learn the best ways to handle crisis situations
• Learn how to analyze and use financial statements
• Open the lines of communication with both your staff and senior management
• Learn to plan and implement business strategy