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Next Cohort: Sep 4-Apr 30

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Duration

8 months

Tuition

$5,679

  Toronto

Sep 4-Apr 30

Commitment

Full-Time

Delivery

Classroom

Credential

Degree

Year Founded

1967

Scholarships

yes

To be successful today, marketing professionals must adapt their skills to rapidly changing technology and new methods to capture data; data that is useful to marketers as they make decisions and evaluate the effectiveness of marketing initiatives. Understanding marketing analytics allows marketers to strengthen business practices by focusing their time, energy and resources on the right projects and the right customers.

Marketing analytics gathers data from across all marketing channels and consolidates it into a common marketing view. In this program students will study data gathering, strategic analysis and presentation of marketing data. Students will learn how to understand and respond to customers, competitors and refine the marketing mix of businesses.

Admission Requirements

  • University degree or three-year college diploma from an accredited institution. Equivalent combination of partially completed post-secondary and related work experience considered (resume and references must be provided)
  • English proficiency at the postsecondary level
  • A postsecondary level course in introductory statistics (or an equivalent credit)

Career OpportunitiesĀ 

Equip yourself to compete in a rapidly evolving landscape where new job and entrepreneurship opportunities present themselves daily.

  • Marketing Planner
  • Marketing Analyst
  • Media Analyst
  • Campaign Analyst
  • Pricing Specialist
  • Research and Communications Specialist
  • Manager – Performance Metrics
  • Manager – Digital Metrics

Ready to get started?

Next Cohort: Sep 4-Apr 30

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