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Next Cohort: Sep 11-Dec 11

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Duration

14 weeks

Tuition

$310

  ,

Sep 11-Dec 11

Plus 1 other start dates

Jan 16 - Apr 16 2020

Commitment

Part-Time

Delivery

Classroom

Year Founded

1967

Scholarships

no

The Search Engine Marketing course will teach students about the web structures that affect search engine ranking and the basics of search engine optimization. The course covers the basic concepts of On Page and Off Page optimization techniques, synthesizing online community engagement strategies, the fundamentals of web analytics, keyword and content optimization,  and setting up a SEM-PPC advertising campaign.

Students apply these tools, techniques, strategies and best practices to drive more traffic to their websites, improve awareness of optimize their web presence for search engines, and increase sales revenue understand how search engine strategy integrates with other digital marketing practices. Through practical hands-on activities, students apply SEO techniques and view examples of search optimization in practice on the web. Students will additionally develop effective communication skills for use within the industry and with third party vendors concerning the use and impact of search engine optimization on marketing strategy.

Ready to get started?

Next Cohort: Sep 11-Dec 11

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Student Reviews (1)

Sheridan College

Loved my time at Sheridan

Graduated From

Search Engine Marketing

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

There's a weird narrative out there about Sheridan only caring about international students. I'm a domestic student and I finished my advanced diploma in marketing last year, which included the search marketing course. My profs were industry profession...

There's a weird narrative out there about Sheridan only caring about international students. I'm a domestic student and I finished my advanced diploma in marketing last year, which included the search marketing course. My profs were industry professionals who were extremely helpful and approachable. Most of them knew me by my first name.

I'm working at an agency in downtown Toronto right now and loving every second of it. I highly recommend the school and the program.

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