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Duration

3 months

Tuition

$1,000

  Toronto

Jul 25-Oct 25

Plus 1 other start dates

Oct 24 - Jan 24 2023

Commitment

Full-Time

Delivery

Classroom

Year Founded

1979

Scholarships

no

This introductory course in publicity and promotion teaches the student to understand the effectiveness of using publicity and promotions to attract audiences for a variety of events such as Festivals, Conferences, Corporate Meetings, Concerts, Hospitality Events, Galas and Fundraising Events. In this course, students will learn about creating a media opportunity, writing a press release, understanding the limitations of media deadlines, story development, writing, production of digital press kits, photography, audio clips and the distribution process for video, audio and music clips and photography.

This lecture – workshop will introduce students to media training in order to become a spokesperson, how to develop and pitch a personality or an event, how to get your “15 minutes of fame”, how to develop and create a cross-promotional media event, how to pitch a story to news, sports lifestyle and entertainment media.

This course will focus on being “media ready” to publicize an event on a national and international level. Through demonstration, discussion, and practice, students will learn the technical processes of capturing and editing news clips by “getting noticed and getting in the news” and understand how to write an effective and persuasive news narrative that audiences will want to hear about and read about.

What You’ll Learn

  • Identify the basic requirements to obtain media coverage.
  • Define the phases of planning in any PR & Social media campaign.
  • Determine the costs and production requirements for a client’s PR campaign.
  • Provide assistance with production research, scripting and distribution for a client’s PR and promotions plan.

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Next Cohort: Jul 25-Oct 25

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Student Reviews (17)

Trebas Institute

Proud I’m a Trebas Institute Alum

Amanda G.

May 5, 2022

Graduated From

Entertainment Management

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

I attended Trebas in 2015/16. With one foot into the Entertainment Industry prior to attending, I found the plethora of courses was exactly what I needed to determine which sectors best suited my knowledge, network and skill set.
To date, I have ...

I attended Trebas in 2015/16. With one foot into the Entertainment Industry prior to attending, I found the plethora of courses was exactly what I needed to determine which sectors best suited my knowledge, network and skill set.
To date, I have curated for TIFF, gained valuable experience in concert production, private/public funding, artist management, consulting and social media and online marketing.
Trebas has continued to be a support over the years. From opportunities speaking at conferences to providing student volunteers looking to acquire hours of experience for events I have managed, I am proud to say I am Trebas Institute Alum.

Trebas Institute

Team of supportive professors

Tiffany B.

May 5, 2022

Graduated From

Entertainment Management

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

na

For a couple of years, I would keep inquiring about the Entertainment Management program but never committed. In 2019 when I went to inquire again, Bill said to me “I’m not even going to try to sell you on why our school is a great choice, based on...

For a couple of years, I would keep inquiring about the Entertainment Management program but never committed. In 2019 when I went to inquire again, Bill said to me “I’m not even going to try to sell you on why our school is a great choice, based on the history here I see you’ve been interested! This is obviously a passion you're interested in; the question is.... when do you want to get started?”
With the push I needed, my goals were clear get the knowledge and the qualifications needed to pursue my dream! After enrolling I found out I was pregnant, so I immediately wanted to quit and took this as a set back! Bill gave me all the options on how to cancel, but again I was met with words of compassion and reassurance that Trebas has a team of supportive professors and I could accomplish this!
I left Trebas as a graduate, with connections to the industry through my professors, a business owner, with new friendships built and a mom to a beautiful baby boy!
Thank you to all the wonderful teachers that were direct, which prepared me for this industry. The teachers that I most appreciate are the individuals that go the extra mile for their students to succeed.....feel lucky if you get to have Dora, Lindsay, Buck, Rick, Trevor and Kal! Most importantly Laura is the icing on the cake (no she is not a current professor at Trebas, but she remembers everyone’s name and is simply awesome).

FAQ

  • What are the deadlines for the submission of registration

    Our deadlines are flexible and we can accept new students up until the first day of classes. Once all admissions information has been submitted and reviewed, applicants can expect confirmation of acceptance within the week.

  • What are the admissions procedures for international students?

    International students must ensure that they meet the eligibility criteria before submitting an application to Trebas Institute. They should begin their application efforts as early as possible to receive their letter of acceptance in time and be able to obtain the documents required by the Canadian government.

  • Is it possible to meet with a counsellor at Trebas Institute?

    Yes - it is strongly recommended you meet with one of our admissions advisors to learn more about our programs.

  • Can you guarantee me a job after I graduate?

    Unfortunately, no college can guarantee you a job, but we do help you find a hands-on internship at related enterprises, networking with industry professionals and a continuous placement service to provide you with the best opportunities for rewarding careers in the industry.

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