Ready to learn more?
Next Cohort: May 17-Sep 17
May 17-Sep 17
The rise of the digital world is transforming the way people research, interact with, and make decisions about products and businesses.
UofT SCS Digital Marketing Boot Camp is a challenging, part-time digital marketing program that takes a multidisciplinary approach to attaining proficiency in marketing strategy, campaign development, digital advertising, and modern tools in site analytics and reporting. Cover the fundamental knowledge you need, then get real-world digital marketing application through hands-on projects.
What You’ll Learn
- Gain experience with in-demand tools and technologies such as Google Ads, Google Analytics, Facebook Ads Manager, and WordPress
- Develop digital marketing strategies that meet both short- and long-term business goals
- Create, launch, and optimize search, social, display, and retargeting advertising campaigns
- Build highly targeted audiences using demographics, affinity audiences, and more
- Identify brand position and growth opportunities by performing thorough keyword and competitive research
- Optimize content and landing page experiences to improve customer engagement and conversion rates
- Analyze and report on the effectiveness of campaigns and creative against objectives and metrics
- Effectively manage and share customer data and touchpoints via CRM systems and databases
- Design and implement automated workflows to drive campaign efficiency
Ready to get started?
Next Cohort: May 17-Sep 17
Student Reviews (13)
Lectures are very focused on providing the content that will help pass the PMP certification. Great tips and short cuts which will be extremely helpful when writing the PMP exam. The focus of the course is always front and center. Every class focused o...
Lectures are very focused on providing the content that will help pass the PMP certification. Great tips and short cuts which will be extremely helpful when writing the PMP exam. The focus of the course is always front and center. Every class focused on the PMP exam and what to consider when writing it. Very helpful.
Do I have to be a University of Toronto student or alumnus to apply for courses at the School of Continuing Studies?
No. All adults are welcome to apply for courses at the School regardless of prior academic background.
Can I apply the courses I take at the School of Continuing Studies for credit towards a degree program at the University of Toronto?
No. Courses taken at the School of Continuing Studies do not carry University of Toronto degree credit.
Will I gain admission to the University of Toronto if I take courses at the School of Continuing Studies?
No. Acceptance into the University of Toronto cannot be attained by completing courses at the School of Continuing Studies. You must apply for admission to degree programs, either through the Office of Admissions and Awards or through the School of Graduate Studies.
Do I have to register in a certificate before taking courses?
You do not have to register in a certificate before enrolling in courses that are requirements in the certificate program. When you have satisfied all certificate requirements in the prescribed time limit, you simply fill out the Certificate Request Form, send it to the School by email, fax or mail, and then wait for the certificate to be mailed to your preferred address. Although it is not necessary to register in a certificate before enrolling in courses, we do recommend that you notify us of your intention to pursue a certificate when you register for your first course. We will be able to track your progress and notify you of any updates or changes to the program.
Will the courses I take at the School of Continuing Studies affect my GPA at the University of Toronto?
All courses taken through the School of Continuing Studies are non-degree, non-credit. Final grades achieved for the School’s courses will not affect your GPA for degree studies at the University of Toronto.
I have a degree from another country. Can your institution do an evaluation of my degree?
Yes. The Comparative Education Service provides assessments of international academic qualifications and compares them to those offered in Canada, which helps employers to better understand our clients’ credentials. Please visit http://learn.utoronto.ca/ces.htm to print out an application and to review the document requirements.
Can I get a student visa if I study at the School of Continuing Studies?
Our full-time English as a Second Language Program is the only course or program offered by the School that may entitle you to qualify for a student visa. Check with the nearest Canadian visa office to make sure you have enough time to get the proper documents, if required. View the Citizenship and Immigration Canada website for more information.