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Next Cohort: Sep 9-Apr 24

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Duration

8 months

Tuition

$6,599

  Toronto

Sep 9-Apr 24

Commitment

Full-Time

Delivery

Classroom

Credential

Certificate

Year Founded

1959

Scholarships

yes

Created in collaboration with industry leaders, the 8 course Post-Graduate Certificate in Digital & Content Marketing teaches you not only fundamentals of strategy and technical expertise, but also gives you the opportunity to work on real-world projects with actual companies. You’ll have the chance to practice the core job skills top employers demand when hiring digital marketing professionals and graduate with a portfolio of strong digital and content marketing work, which you can use to land your next job.

What You’ll Learn

  • Marketing foundations
  • Business concepts
  • Web analytics
  • Email marketing
  • Content marketing strategy
  • Editorial planning
  • Copywriting for web
  • Consumer research
  • User data and segmentation
  • SEM (Search Engine Marketing)
  • SEO (Search Engine Optimization)
  • CRM (Customer Relationship Management) communications
  • PPC (Pay-Per-Click) advertising

Ready to get started?

Next Cohort: Sep 9-Apr 24

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Student Reviews (2)

York University School of Continuing Studies

Certificate in Cyber Security

Toronto •

Graduated From

Certificate in Cyber Security Fundamentals

Overall:

5 out of 5

Instructors:

5 stars

Curriculum:

5 stars

Job Assistance:

5 stars

Thoroughly enjoyed the program. Amazingly diverse class full of passionate instructors who care about you and how you do in your career. I'll be taking the Advanced Cyber Security Program in the winter term, then on to the CISSP!

Thoroughly enjoyed the program. Amazingly diverse class full of passionate instructors who care about you and how you do in your career. I'll be taking the Advanced Cyber Security Program in the winter term, then on to the CISSP!

York University School of Continuing Studies

Helped me switch into a technology role

Toronto •

Graduated From

Certificate in Advanced Data Science and Predictive Analytics

Overall:

4 out of 5

Instructors:

4 stars

Curriculum:

4 stars

Job Assistance:

5 stars
I took the certificate in big data analytics and the follow-on certificate in predictive analytics. I worked in finance for a telecommunications company and studied statistics in university. Honestly, I thought the first certificate was a bit basic for me...
I took the certificate in big data analytics and the follow-on certificate in predictive analytics. I worked in finance for a telecommunications company and studied statistics in university. Honestly, I thought the first certificate was a bit basic for me, but the second allowed me to hit my stride and experiment with new tools and interesting business cases. If you want to jump straight into Predictive Analytics, you can do so by demonstrating equivalent work experience. York introduced me to valued mentors and, at the end of it all, helped me switch into a great role at a new tech firm.

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